The EDPB — the EU’s legislature of privacy authorities — adopted a draft opinion today determining that large online platforms can’t offer a “pay or okay” model as a strict binary and must also offer a third, free choice that doesn’t utilize personalized advertising.
2/ Meta recently adopted a Pay or Okay model that allows users to choose between an ad-free version of the service for a subscription, or a version of the service supported by personalized advertising. mobiledevmemo.com/meta-subscript…
@eric_seufert In theory, wouldn’t the non personalized ad service just be so annoying they churn back to the personalized ad service or pay for no ads?
@eric_seufert Link to a decision? Would love to see feeds and webpages where ad load compensated for this (eg 90% ads, 10% content).
@eric_seufert A whole continent hallucinating its way to economic irrelevance. Are businesses supposed to simply give things away? Or is that rule for US co’s only?
@eric_seufert This just keeps getting ridiculous. If Meta is forced into this option then I think they should just let the ad load knob auto adjust on per user basis till they ARPU matches with personalized ads users.