The best copywriters are the best thieves.
They steal frameworks.
- Offer
- Solution
- Pain point
- Guarantee
Once you know them you can nail any copy project.
Any product. Any service. Any market.
Here are 5 Copywriting frameworks to write landing page copy that converts:
Most founders ask... "Do I need a website or just a landing page?"website or just a landing page
WRONG question.
RIGHT question: "What am I trying to accomplish?"
Here's how to decide:
You need a LANDING PAGE if:
• Testing a new product idea
• Running paid ads to one offer…
"Honestly, branding has been one of the most neglected aspects of our company."
This was a $10M+ company with 1 million quarterly visitors.
Perfect product. Happy customers. Growing revenue.
But their brand looked like it was designed in 2015 by someone's nephew.
The pattern…
I went from $0 to $1M in 11 months in my 20s.
But I made every mistake in the book.
Here are the 16 most expensive mistakes that cost me $100k (so you don't repeat them):
I give away tons of free advice on copy, sales, design, delivery - basically everything I learned building my business.
But the questions I get drive me insane:
"How do I get leads?"
I explain lead generation
"But what if I'm a beginner?"
I explain beginner strategies
"But…
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