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Some of y’all discovered our company 10 minutes ago & somehow think you’re qualified to tell us how we should’ve marketed our business for 24 years.
Let me explain something about business that social media has people confused about.
Just because YOU haven’t heard of a company doesn’t mean it hasn’t been successful.
Goode Foods was founded in 2003. Long before TikTok, Instagram or Facebook became marketing platforms. We built a business through government contracts, WIC programs, underserved communities on Chicago’s South & West Sides & school food programs.
Retail wasn’t our primary focus until around 2018.
Today our products are in over 5,000 grocery stores nationwide. We compete for shelf space against corporations with billion dollar portfolios, massive advertising budgets & entire departments doing what our family does ourselves.
& we did it without selling a percentage of our company to investors.
Getting into 5,000 grocery stores without outside investors isn’t a marketing failure. It’s an accomplishment most food entrepreneurs will never experience.
That’s like watching somebody play for the Los Angeles Lakers & telling them to work on their jump shot because YOU just discovered who they are.
We’ve done billboards. We’ve done television advertising. We marketed products before social media existed. Ironically, if you’re discovering us on this app & telling us we need better marketing, something we’re doing clearly worked. We reached YOU.
But here’s what people don’t understand.
Growing a business & growing a social media following are two completely different things.
You can have a million followers & a failing business. You can have 500 followers & a company generating millions in revenue.
Followers don’t automatically equal profitability. Views don’t pay retailer chargebacks. Likes don’t cover freight costs. Viral videos don’t guarantee shelf space.
People tell us to ship cans directly to consumers without understanding the cost of shipping heavy canned goods. Others tell us to pull out of retailers without understanding contracts, distribution agreements, retailer deductions & the financial consequences.
Everybody has advice until it’s time to put their own money on the line.
& everybody wants a small business to grow faster until it grows too fast, runs out of cash or gives up ownership to survive.
We’ve chosen a different route.
I’d rather own 100% of a company that takes 30 years to build than own 10% of one somebody else controls.
We’re not trying to impress investors. We’re building something our children can inherit. Something that survives beyond the people who started it.
That takes patience. Discipline. & sometimes growing slower than people on the internet think you should.
I’m not saying we’ve mastered marketing. Far from it. We’re still learning & have plenty of room to improve. But there’s a difference between constructive feedback & assuming a company doesn’t know what it’s doing because you never heard of it.
There are thousands of successful companies you’ve never heard of. Your awareness isn’t the measurement of their success.
& here’s the funniest part. Some people telling us how to build a national food brand have never built one, negotiated with a grocery buyer, financed a production run or dealt with a retailer chargeback.
Yet somehow they’ve got our entire business figured out from a 30 second video.
We’re a second generation, 100% family owned food company competing nationally with some of the biggest names in the industry. We’re not perfect & we’re not finished.
But surviving over two decades while keeping ownership in one family isn’t an accident.
You don’t have to like our packaging or buy our products.
But please stop confusing “I’ve never heard of you” with “You don’t know what you’re doing.”
Those are two very different statements.
& sometimes the company you just discovered might have a few things worth learning from.
There are many pathways to wealth, she breaks down methods that have been used by wealthy people for years. The system was designed for this type of back door financial security that offers anonymity along with wealth. Trust, a. LLC, a Holding Company, and a few employees and walah
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