Fili 🇪🇺 🇳🇱 @filiwiese
SEO consultant, ex-Google engineer & ex-Google Search. https://t.co/Yp7tnQ8ZBL & https://t.co/vxUrskZB66 - https://t.co/XQwNfzimnY - https://t.co/u0d5C8qc1M fili.com Berlin, Germany Joined February 2008-
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If you happen to attend a conference with @filiwiese speaking about #GoogleSearch and #SEO don't miss out on the opportunity to learn. And to raise your SEO questions! Fili knows 😊👏💪💪
If you happen to attend a conference with @filiwiese speaking about #GoogleSearch and #SEO don't miss out on the opportunity to learn. And to raise your SEO questions! Fili knows 😊👏💪💪
@lilyraynyc @filiwiese You should critically evaluate every url on your domain and make these kinds of calls every day, until you die.
If you don’t care about your older articles and they shouldn’t be good landing pages for search, you should noindex them If you don’t feel that it’s a great landing page for Google searchers, you should consider noindex @filiwiese
Here’s @filiwiese former Googler busting myths about algorithms and penalties.
Google doesn’t care about your website. It’s all about the user experience for Google visitors. @filiwiese
Roughly 15% of queries coming in daily are queries a search engine has never seen before. And a large % of those they’ll never see again @filiwiese
Getting deep in the weeds with @SearchBrothers.com @filiwiese 15%… mind boggling… 15% (average) percentage of new search queries Google reports every day!!!
When Google’s web spam team evaluates potential spam, they consider intent - if they determine the intent is egregious enough (high intent to spam), they’ll send manual actions The team has ways to identify spam patterns at scale, and they internally justify and document…
Google is not against affiliate websites, but if they have thousands of affiliate sites, they are looking for the ones that add original value @filiwiese #nycseomeetup
Web spam evolves just as Google’s algorithms evolve. The techniques to build a “doorway page” may have changed, but it’s still a doorway page. @filiwiese
Great talk by @filiwiese at @seo_meetup NYC just now! As a former Google engineer he has lots of tips on what NOT to do if you get a Google penalty, and really highlighted why you really need to be careful, because a penalty can completely ruin your business. #SEOmeetup
Fili Wiese (@filiwiese) shares that many SEOs neglect Google Search Console's crawl stats and are often unaware of their website's Googlebot response time, which ideally should be under 100 milliseconds for efficient crawling. maj.to/3I4Jo5P
Managed to see @ThierryAlain from @salt_agency on a panel and talk at #DMEurope2024 and he was amazing as always. Along with @Dixon_Jones Robin, and @filiwiese
.@filiwiese's success story includes strategically using descriptive #domains, SEO expertise, and a commitment to delivering exceptional client value. 💡🚀 Dive into the case study to learn more: identity.digital/newsroom/searc…
Meet our next speaker @filiwiese Fili is a technical SEO consultant, ex-Google engineer, frequent conference speaker and was a senior technical lead in the Google Search Quality team. At Search Brothers he offers SEO consulting services with SEO audits, SEO training and…
Looking forward to sharing & answering live audience questions at #recommerce2024 🇬🇧 🙂 Join the SEO Horror Stories session tomorrow, starting at 10:15am resignal.com/recommerce-seo… @kevgibbo @re_signal
😱 Is your SEO strategy too focused on PageRank? Kaspar Szymanski @kas_tweets explores better ways to improve organic rankings. Kaspar argues that an SEO strategy focused primarily on building PageRank-passing backlinks is flawed for several reasons: ❗️No one outside of Google…
An opportunity to learn for #SEO mastermind and exGoogle engineer @filiwiese 👏😊👍
An opportunity to learn for #SEO mastermind and exGoogle engineer @filiwiese 👏😊👍
That's right! 𝗬𝗼𝘂 𝗱𝗼𝗻'𝘁 𝗸𝗻𝗼𝘄 𝗣𝗮𝗴𝗲𝗥𝗮𝗻𝗸 😱What actually counts are rankings. Read up how & why 😃⬇️
That's right! 𝗬𝗼𝘂 𝗱𝗼𝗻'𝘁 𝗸𝗻𝗼𝘄 𝗣𝗮𝗴𝗲𝗥𝗮𝗻𝗸 😱What actually counts are rankings. Read up how & why 😃⬇️
Elevate your SEO game with ex-Google engineer and SEO expert Fili Wiese at Digital Marketing Europe 2024! Discover the power of HREFLANG for international website rankings! Learn best practices and practical tips for success. Register now! #DME2024 digitalmarketingcon.eu/tickets-paymen… 🚀🌐💡
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If you happen to attend a conference with @filiwiese speaking about #GoogleSearch and #SEO don't miss out on the opportunity to learn. And to raise your SEO questions! Fili knows 😊👏💪💪
Here’s @filiwiese former Googler busting myths about algorithms and penalties.
The best way to get Google to lift a penalty from your site… ->Do not do this! 😀 @filiwiese #seomeetupnyc
@terryvanhorne @lilyraynyc @filiwiese Or update them. Make them cool.
@lilyraynyc @filiwiese Thats gonna be an annoying fix, but at least they have their heading.
@lilyraynyc @filiwiese You should critically evaluate every url on your domain and make these kinds of calls every day, until you die.
@jonoalderson @lilyraynyc @filiwiese .... Ideally retirement will come before death. Also why is it I hear Jonos tweets in Jonos voice
If you don’t care about your older articles and they shouldn’t be good landing pages for search, you should noindex them If you don’t feel that it’s a great landing page for Google searchers, you should consider noindex @filiwiese
Google is “web archive on steroids.” They can see when a website changes hands. Google has already neutralized much of the ranking effect of expired domains, etc. The spammy behavior of using expired domains for SEO is at least 20 years old, and Google already has methods of…
Google’s web spam team CAN use Search Console as just one of many clues for how they can identify spammy networks of sites (they can also look at Google Analytics, Google Ads, pull data from a database etc.) But they have much more sophisticated tools and methods at their…
If you get a message that Google “processed” your manual action (not approved), it could mean that they’re looking into other potential spam across your site This is why it’s important to have the whole site in order when you submit a reconsideration request Don’t lie to them…
Acknowledging your mistake and being honest is the best way to get a penalty lifted They also have a huge queue of requests to consider so you don’t want to waste their time. Below is an example of a good one: @filiwiese
Reconsideration requests that won’t be approved: - reaching out before the problem was fixed - reaching out WHILE you’re working on fixing the problem - being aggressive or agitated in the response - saying Google doesn’t know how to do their job - demanding that Google…
“Misleading structured data markup” is one of the Google penalties that can cause “legacy issues” and make it harder for Google to trust any of your structured data over time. @filiwiese
Here’s @filiwiese former Googler busting myths about algorithms and penalties.
Google doesn’t care about your website. It’s all about the user experience for Google visitors. @filiwiese
Roughly 15% of queries coming in daily are queries a search engine has never seen before. And a large % of those they’ll never see again @filiwiese
Getting deep in the weeds with @SearchBrothers.com @filiwiese 15%… mind boggling… 15% (average) percentage of new search queries Google reports every day!!!
When Google’s web spam team evaluates potential spam, they consider intent - if they determine the intent is egregious enough (high intent to spam), they’ll send manual actions The team has ways to identify spam patterns at scale, and they internally justify and document…
Google is not against affiliate websites, but if they have thousands of affiliate sites, they are looking for the ones that add original value @filiwiese #nycseomeetup