Firebrand @firebrandcomms
PR and digital marketing agency helping startups crush their marketing goals. firebrand.marketing San Francisco, CA Joined June 2016-
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If you're not optimized for Google's AI Overviews, you're invisible. AI Overviews show in 30%+ of searches and 74% of question-based queries. 👉 Learn how to rank, get cited, and reclaim visibility in a zero-click world: hubs.li/Q03LGJVC0
💥 Hot take: GEO ≠ just SEO GEO = a team sport PR, content & SEO teams have to be aligned for AI search. If you want to lead the market, win the shortlist, and make your marketers heroes, integrated GEO matters. A lot. Learn why: hubs.ly/Q03KZYLb0
🎉 Happy 9th birthday Firebrand! 2025 changed everything — buyer behavior, channels, and what actually works. We’re not the same agency we were in 2024. We learned a lot this year, and we're sharing those lessons to help you navigate a whole new era: hubs.li/Q03KD2_P0
🔥 The September edition of The Forge drops 9/25! Feature spotlight: “How GEO is a Team Sport” > why Generative Engine Optimization is a cross-functional effort that elevates your whole business. Don’t miss. Subscribe now 👇 📩 hubs.li/Q03K992h0 🔗 hubs.li/Q03K93Pw0
Where does AI really fit in content creation? Our candid conversation with former journalist and ghostwriting pro Keith O’Brien covered ownership vs. output, when AI helps (or hurts), and why OpenAI’s hiring human content experts. Check it out: hubs.li/Q03JW3vD0
🚨 If your content is falling flat, it's likely because you're building for a funnel that no longer exists. 🚨 Buyers self-educate. AI summarizes your site. Vendor shortlists are shorter (and created earlier). Build content that actually converts: hubs.li/Q03JLwfC0
The AI backlash is here 🚨 Marketers & buyers are pushing back on AI content—lower engagement, weaker rankings, lost trust. In our latest #FiredUp! episode: why human > AI, how to keep credibility, & where AI does fit. Listen: hubs.li/Q03HZsdz0
Most B2B teams underfund brand awareness because it’s “hard to measure.” Spoiler: it’s not. Here’s the framework to track the right signals & prove awareness drives growth: hubs.li/Q03HqYNr0
We’re proud to announce that Firebrand is now a Demandbase Certified Agency Partner! 🎉 This partnership means smarter ABM, sharper insights, and even bigger wins for our clients. 🚀 Check us out here: hubs.li/Q03H55pB0
B2B buyers aren’t playing by the old rules. 🤖📉 In #FiredUp! Ep.104, Morgan and Nicole break down: • AI as the new gatekeeper • DIY, self-reliant buyers • Why your content must meet them where they are Listen: hubs.li/Q03GV9dc0
89% of LLM citations come from earned media. PR isn’t just building awareness anymore—it’s shaping what AI says about you. Enter GEO: 🔑 Assign ownership 📰 Win the right citations 🎤 Leverage influencers & reviews 🌐 Even Reddit counts hubs.li/Q03GKbnN0
FAQs = underrated SEO + GEO power plays. ✅ Boost search + AI visibility ✅ Win rich snippets ✅ Answer long-tail Qs ✅ Keep it clear + human Strong FAQs don’t just support your product page — they make your brand the answer. hubs.li/Q03FtR8l0
Are your execs ready for the media spotlight or one tough Q away from a PR headache? 🎙️ Ep. 103 of #FiredUp! breaks down how to: 🔥 Nail key messages (not marketing fluff) 🔥 Build real reporter relationships 🔥 Prep like a pro w/ your PR team Listen: hubs.li/Q03G2j0R0
Think your content strategy is killing it? 📈 Our free Content Maturity Assessment scores your strategy across 6 key areas + gives you a tailored action plan to level up. ⚡ 3 min. Zero fluff. Real insights. Take the assessment: hubs.li/Q03FvFzd0
🔥 Forge ahead this August with smarter B2B marketing insights. 🚀 AI-driven strategy tips 🔮 Emerging trends you can act on 🛠️ Sneak peeks at Firebrand’s latest No fluff. Just fuel. → Sign up for The Forge: hubs.li/Q03DvDjF0
Is your content drowning in AI’s “sea of sameness”? 🌊 Ep. 102 of #FiredUp! dives into why interactive content is the antidote—helping you stand out, engage buyers & capture richer data. Listen here: hubs.li/Q03DJrzK0
B2B buyers are letting AI shape their journey. Generic content won’t cut it. 🚫 Interactive tools (ROI calcs, benchmarks, assessments) = intent engines that fuel smarter strategy + personalization. The future = content that works harder. hubs.li/Q03DB3rT0
🚀 Your CEO’s LinkedIn = secret growth engine. 📈 3x engagement vs company posts 🤖 AI makes noise, not impact 🧠 Big ideas come from the CEO 🌐 Go beyond LinkedIn New episode of #FiredUp!: hubs.li/Q03CHy5n0
We just hit 100 episodes of FiredUp! 🎙 Here are 11 lessons every B2B startup should know before starting a podcast. Spoiler: Most shouldn’t. 👉 hubs.li/Q03CvjlW0 #B2BMarketing #PodcastTips

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