FIREPROOF Performance @fireproofperf
Take your law firm from unpredictable to wildly profitable! fireproofperformance.com Southfield, Michigan Joined July 2020-
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One of the most rewarding aspects of Fireproof is witnessing our community members overcome challenges in real time. Watching tangible results manifest (and knowing we played a part in that journey) is a powerful reminder of the impact a supportive, driven community can have.
🔥 Actionable insights you can apply the same day. 🔥 High-powered networking with the brightest minds in the industry. 🔥 The support of a community that doesn’t compete but collaborates. That's the Fireproof difference. Build the firm of your dreams: fireproofperformance.com
What an incredible time in Detroit! Last week, we brought together some of the brightest minds in the industry for the Fireproof Summit and our very first Fireproof Conference — and the results were nothing short of inspiring. What do you think — should we do it again?
Every business needs visionaries. Visionaries imagine what’s possible before it exists, who see opportunity where others see obstacles, and who spark growth with bold ideas. When vision meets execution, extraordinary things can happen. That's the power of Fireproof.
Fireproof Masterminds is where law firm owners, integrators, and marketers come together to dig deep into real challenges and uncover game-changing opportunities. A week after our 1st Conference, the power of our community is stronger than ever. Don’t wait to join this movement.
Still buzzing from @fireproofperf Summit in Detroit 🔥 Saam Mashhad lit up the AI on Fire panel, and our custom coffee cart kept the convos brewing all day. Big ideas, bold moves, and firm growth — the future is here. #FireproofSummit #EvenUp #TheyNotLikeUs #LegalTech
Last week was a powerful reminder of why community matters. At Fireproof, we’ve seen firsthand that true growth doesn’t come from going it alone — it comes from surrounding yourself with people who challenge you, encourage you, and hold you accountable.
Recap of day 2. Dinner at the Henry Ford Museum @fireproofperf conference!⭐️ It was such a great time celebrating and exploring the historic museum. Great food, even better people!🧡 Thank you Fireproof for such a great experience.✨ #fireproof #legalconference #networking
This week, legal leaders came together in Detroit to unlock what it takes to scale: stronger teams, sharper accountability & real breakthroughs. And you could too by joining our rarified community. 🔥 What are you waiting for? Fireproof your firm today: fireproofperformance.com/events/
Lunchtime networking break!
Big things are happening at Day 2 of the Fireproof Conference!
From merely 400 backpacks in Detroit back in 2013, Project Backpack has grown into something greater than we ever imagined. 🎒 What started as a @855mikewins initiative to meet an overwhelming need in our community has become a movement fueled by our Fireproof community.
It’s an action-packed week here in Detroit! The Fireproof Summit and Conference are drawing growth-minded industry leaders from across the country to share insights, challenge ideas, and spark new opportunities.
Happy birthday to our fearless leader! 🥳 Here’s to another year of impact, growth, and making a difference, Mike — enjoy your special day! 🙌
Nuclear verdicts. Iron-clad negotiations. At the Fireproof Conference, Mike Morse and Andrew Finkelstein, Managing Partner of Finkelstein & Partners, LLP, break down the strategies that not only secure massive wins but sustain long-term law firm growth. Get ready for tomorrow!
Whether you’re scaling fast, refining systems, or searching for a spark to reignite growth, Fireproof gives you the flexibility and autonomy to carve your path forward. The Fireproof Conference is almost here — get ready to choose your own adventure.
Tomorrow, the Fireproof Conference kicks off in Detroit. We’re just a day away from sharpening strategies, challenging assumptions, and building what’s next. Tomorrow marks the start of something truly transformative.
Flashy ideas fade. Principles endure. In 2 days, Mike Morse and John Nachazel will reveal the proven practices that make firms unstoppable. From structured meetings and clear processes to strong leadership, learn how they scaled Mike Morse Law Firm into $300 million annually.
What better way to kick-start growth than over the green? ⛳️ We’re teeing up for a couple of incredible days with the Fireproof community, where big ideas, bold moves, and lasting connections are always par for the course!
What does it really take to stand out in a crowded market? At the Fireproof Conference, Mike Morse, Ed Herman of Brown and Crouppen, Trudy Emlaw, and Ross Lerner of Lerner Advertising are sitting down for a powerhouse roundtable on brand identity, growth, and impact.

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