Fluent @fluenthqdata

Automating written reports for marketing agencies so they can do the fun bits of being a marketer instead... fluenthq.com Joined November 2022

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Fluent @fluenthqdata

3 days ago

When campaign performance dips, most tools look inward - ad metrics only. Fluent brings everything: - Ad data - Client notes - Weather impact - Audience sentiment One system. One story. No post-mortem sleuthing.

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Fluent @fluenthqdata

4 days ago

A real one-two punch: your chatbot gives “CPC increased due to TikTok spend shift.” Then your team writes three paragraphs explaining it to the client. Fluent skips the guesswork and builds the full breakdown - in your tone, in your deck, in minutes.

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Fluent @fluenthqdata

5 days ago

When a client asks “Why did performance dip last month?” most teams scramble to explain. Without the full context - channel mix shifts, strategy notes, even weather data - the answer’s never complete. Fluent combines it all into one story, so you never have to guess.

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Fluent @fluenthqdata

5 days ago

When a client’s numbers dip, they don’t care about your dashboards. They want to know: - What changed - Why it changed - What to do next Fluent gives you the full answer in minutes - in your format, with your logic. Like a real analyst, not a chatbot.

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Fluent @fluenthqdata

5 days ago

Most agency leaders think faster reporting earns client loyalty. Actually, it’s clearer reporting. Speed matters. But depth is what makes your agency the one clients listen to in the boardroom - not just click into for monthly reports.

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Fluent @fluenthqdata

6 days ago

Most agencies think dashboards = insights. Actually, dashboards = questions. Your team still spends hours debating what changed, why, and how to explain it by Monday. Fluent handles that narrative. So your analysts can get their weekends back.

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Fluent @fluenthqdata

7 days ago

Dashboards drown your client in metrics. Chatbots spit out half-baked one-liners. But your client wants insight, not output. Fluent blends every source - GA4, ad data, strategy docs - into a clear, client-ready story. That’s what makes it feel like a teammate, not a tool.

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Fluent @fluenthqdata

a week ago

Most teams think AI just means faster charts. Actually, the real value is using AI to think like your best account lead: Pulling in weather, strategy docs, competitive launches - stuff dashboards miss. That’s how you shift from reporting data to explaining performance.

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Fluent @fluenthqdata

2 weeks ago

Most agency teams think better tooling means better data. Actually, the shift happens when reports stop listing metrics - and start explaining them. Clients don’t want dashboards. They want to know: what changed, why, and what to do next.

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Fluent @fluenthqdata

2 weeks ago

A CMO won’t ask for a Looker link. They want five pages that explain “what’s working and why” in their language. Fluent turns platform chaos, Slack notes, and even PDF briefs into polished decks - no rewriting, no duplicated work.

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Fluent @fluenthqdata

2 weeks ago

One agency used to spend 12 hours per report building slides by hand. They plugged Fluent into their workflow and cut it to 20 minutes - without losing quality. The secret? AI that doesn’t just summarise, but understands context like a strategist.

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Fluent @fluenthqdata

2 weeks ago

Before: 12 hours spent cobbling screenshots into a deck. Unclear what moved the needle. After: Fluent delivers a ready-to-share report with insights, context, and strategic takeaways - in minutes. Now your reports create alignment, not follow-up questions.

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Fluent @fluenthqdata

2 weeks ago

Client strategy doc says Q2 should push high-intent leads. But GA4 shows a traffic spike, and weather data says storms in key markets. Fluent reads every signal - structured and not - to explain what actually moved performance.

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Fluent @fluenthqdata

2 weeks ago

The mistake: Thinking “client-ready” means pretty charts. The fix: Telling the performance story like a strategy lead would. Fluent turns raw data from GA4, Meta, even client docs - into crisp narratives your clients instantly understand and trust.

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Fluent @fluenthqdata

2 weeks ago

Most dashboards are built for exploration. But most clients aren’t exploring - they’re reviewing. If your reports don’t explain what changed, why, and what’s next, you leave them to connect the dots. Fluent connects them for you.

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Fluent @fluenthqdata

3 weeks ago

The campaign ended Tuesday. The client wants the report Thursday. But the budget pacing is off, Meta is underdelivering, and MQLs dropped 17% in PA. Now it’s 11pm, and you’re hunting screenshots and doc links. This is the reporting no one sees and exactly what Fluent replaces.

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Fluent @fluenthqdata

3 weeks ago

When one new client = 20 more hours of reporting each month, you can’t scale. Manual analysis, slide building, revisions - it adds up fast. Fluent automates the full reporting workflow, turning data chaos into insight-rich decks that match your brand, every time.

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Fluent @fluenthqdata

3 weeks ago

A deck that took 12 hours. 7 platforms. 3 analysts. Endless formatting. The result? Smart, but inconsistent - and late. Fluent handles the heavy lift so your team focuses on insights, not screenshots and pivot tables.

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Fluent @fluenthqdata

3 weeks ago

If your media team sees the numbers but the strategy team doesn’t see the story, you don’t have reporting - you have a bottleneck. Reports aren’t artefacts. They’re your team’s ability to influence a client’s next move. When you delay them, you stall the entire account.

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Rob Van Den Bergh @bob_bergh

10 months ago

An early iteration of Fluent's AI. When asked to explain a visualisation for basic exercise data, it began dishing out blunt lifestyle advice like a jaded gym instructor. Lesson learned. LLMs need guardrails—or they run wild.

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