Fred Cook @fredcook
Chairman of Golin, a global PR firm. Author of 'Improvise - Unorthodox Career Advice from an Unlikely CEO' and Director of the USC Center for Public Relations. UnlikelyCEO.com Chicago Joined June 2009-
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Read our 2023 Relevance Report to find out more from @IBM's Jonathan Adashek on how we can turn ambition into action. Read more at: annenberg.usc.edu/research/cente…
Lessons from an online war | PR Week prweek.com/article/1749343 via @PRWeekUS
Bo Burnham: Healing the world with comedy | USC Annenberg School for Communication and Journalism annenberg.usc.edu/research/cente…
Ben & Jerry’s CEO Matthew McCarthy used to be an outlier, but in the past year, leaders at some of the world’s biggest companies have taken a stand on social issues. What’s next for corporate activism? on.wsj.com/3h1ZH6W
Our new Global Communication Report #GCR21 discusses 2 surveys asking how politics would affect polarization...and #PR. Our hypothesis: Though driven by politics, polarization is a communication problem to be addressed by PR and comm pros. Download: bit.ly/gcr21 #ASCJ
How the future of politics will impact both the media and communications industries, featuring insights from our recent Muck Rack Live with @fredcook and @cbudoffbrown bit.ly/3p8H3eJ
I will be previewing the latest research from USC on Friday with Muck Rack. Please join in for a very relevant session. info.muckrack.com/usc-purpose-po…
Calling all #PR Professionals! @Center4PR 2021 Global Communication Survey is now open. Share your thoughts on #PoliticsandPurpose here: annenberg.usc.edu/gcs #PRFuture #ASCJ #GCR
Excited to welcome Tiffiny Bolden to the @GolinGlobal team.
Excited to welcome Tiffiny Bolden to the @GolinGlobal team.
Check out the recording from the @Center4PR Relevance Report discussion. Speakers included: @Adrienne_Cadena, @SCCorzett, @mj_harrington, @Marjenay, @digitalcenter, @wilsonglobalcom, @BBYNews, @melissawz, @bimada, @garyzero, @heatherrim, @B_Gonzalez06 t.ly/J4J2
As @fredcook stated, "No one could have predicted what happened in 2020." Download the 2021 Relevance Report to see the impact the pandemic, social justice issues and other factors will have on the PR industry. Download at: annenberg.usc.edu/relevance #PRFuture #Relevance #ASCJ
The 2021 Relevance Report from the @Center4PR is available for download. The report is a curated collection of 46 short essays from PR industry leaders, USC academics and students addressing social justice, COVID-19 & other issues. annenberg.usc.edu/relevance. #PRFuture #ASCJ
Thrilled to about this win and to work with this incredible #client. prweek.com/article/169561…
Learn more about why @benandjerrys partnerships with activist organizations are so successful in our latest episode of #PRFuture with @cmwdc, now streaming on all platforms! 🎧🍦
Great conversation if I say so myself.
Great conversation if I say so myself.
Thrilled for this exciting partnership with @MicronTech, @GolinGlobal and our fellow @InterpublicIPG agencies #client campaignlive.com/article/micron…
Cheers to the new partnership of @TheBKBrothers and Southern Comfort! #client
Cheers to the new partnership of @TheBKBrothers and Southern Comfort! #client
Amith P 🇮🇳 #PRA.. @amithpr
13K Followers 3K Following Researching science of Reputation.CoFounder @PRAXISInd / @PRomiseFdn, @RepTodayMag, @SparkleGiftCard; Humanist. 🙌 co-author: #TPOR https://t.co/Ay46qjxo94Matt Ragas @mattragas
2K Followers 1K Following #NOLA native & @UFJSchool/@UCFBusiness alum. Pracademic @DePaulPROCMN @DePaulPRAD @CMNDePaul with a focus on business, comms and society. Comments my own.Michelle Garrett | B2.. @PRisUs
43K Followers 15K Following Public relations consultant 📰 Freelance writer ✍️ Author - B2B PR That Gets Results 📖 B2B, Manufacturing, Tech 🤓 PR Explored & #FreelanceChat host🎙Golin @GolinGlobal
12K Followers 607 Following We are a global public relations agency that creates change that matters. Change that earns attention and showcases the power of collaboration. #goallinPRCA @PRCA_HQ
35K Followers 4K Following We are the world’s largest professional PR body, representing 35,000 public relations professionals worldwide.Richard Bagnall @richardbagnall
6K Followers 4K Following Co-managing Partner CARMA, 6 years as former AMEC chair, Don Bartholomew award, CIPR President's medal for distinguished service to PR, GCS Evaluation CouncilAmecOrg @AmecOrg
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7K Followers 7K Following Hudson & Halia's Dad | MD @HardNumbers, @PRCA_HQ's Small Consultancy of the Year | Co-founder https://t.co/DYms67z5Es | PRCA/CIPR Fellow | #giletfluencer 📈Josh Rangel @rangelie
3K Followers 2K Following husband. father. SVP @GolinGlobal. tweeting about social media, marketing, work culture, memes, Chicago sports, craft beer or Star Wars with a side of dad jokesMaja Pawinska Sims @SparklyPinchy
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4K Followers 2K Following Dean at @SCoReInd Alumnus @IIMAhmedabad (Technically, also an Engineer). Likes/QT≠Endorsement. Please don't screenshot that tweet.USC Annenberg Center .. @USCCenterforPR
1K Followers 1K Following Prof @FredCook, Mgr @RAntonette, #ASCJ scholars: Connecting the PR industry w/ students to define our profession’s #PRFuture & develop those who will shape it.Chad Concelmo @Chad_Concelmo
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45 Followers 465 Following Choose carefully between first- or third-person voice. .Naomi Adams Ponzio @NaomiNAdams
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167 Followers 3K FollowingHelen R Taylor @htaylor_aus
56 Followers 114 FollowingGrayson Wolff @grayson_wolff
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5 Followers 8 Following My name is Destiny Davis, I am a full-time student at the University of Florida and would love to dive deeper into the PR world with the guidance of PR expertsDaily PR Brief @DailyPRBrief
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7K Followers 1K Following Common Sense Coordinator • Music Exec • Founder: Corporate Creatives LLCpepperzheng MD MS @pepperzheng
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15 Followers 59 Following being a RomCom fan with a tadka of dancing Pursuing a degree in PR and corporate communications at @SCoReInd.Golin @GolinGlobal
12K Followers 607 Following We are a global public relations agency that creates change that matters. Change that earns attention and showcases the power of collaboration. #goallinDavid Gallagher 🇺�.. @TBoneGallagher
9K Followers 8K Following Managing Partner, Next Practice Group and CEO, Next Purpose … tweets all mineJosh Rangel @rangelie
3K Followers 2K Following husband. father. SVP @GolinGlobal. tweeting about social media, marketing, work culture, memes, Chicago sports, craft beer or Star Wars with a side of dad jokesBrian Solis @briansolis
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6K Followers 2K Following The International Communications Consultancy Organisation represents 3000+ PR firms in 82 countries worldwide through national trade associations #WorldPRReportPRWeekUS @PRWeekUS
85K Followers 2K Following Breaking news, features, analysis & opinions in the PR, marketing & communications industries. https://t.co/EY37AODjbfUSC Annenberg Center .. @USCCenterforPR
1K Followers 1K Following Prof @FredCook, Mgr @RAntonette, #ASCJ scholars: Connecting the PR industry w/ students to define our profession’s #PRFuture & develop those who will shape it.PRovoke Media @Provoke_News
29K Followers 6K Following p/k/a The Holmes Report. Global PR news, insights & intelligence, from @ArunSudhaman @SparklyPinchy @DkMarszalek @PaulHolmesprRon Culp @Culpwrit
11K Followers 7K Following Corporate/agency PR veteran turned pracademic @DePaulU. Shares news and opinions about public relations.Dmytro Kuleba @DmytroKuleba
1.2M Followers 241 Following Minister of Foreign Affairs of Ukraine 🇺🇦 Міністр закордонних справ УкраїниEmily Ratajkowski @emrata
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1K Followers 770 Following CEO of CommPRO Global, a digital publication for the C-Suite in corporate communications, marketing, public relations and financial services.Brenda Gonzalez @B_Gonzalez06
479 Followers 1K Following Former State Press Secretary and Senior Director of Public Engagement to @kamalaharris. @USCAnnenberg✌🏼+ @WhittierCollege Alum. Views are my own.Heather Rim @heatherrim
2K Followers 4K Following Purpose-driven CMO @Optiv #Cybersecurity; Downtown Women’s Center Board Member @dwcweb; @USCAnnenberg #Trojanbimada @bimada
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1K Followers 5K Following Author, #NORAEPHRON: A BIOGRAPHY @chireviewpress. @USCAnnenberg alum, prof @loyolamarymount. Proudly rep'd by @karalearota @TL_agencyNitin Mantri 🇮🇳 @nitinmantri
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2K Followers 375 Following Communicator & cross-culture explorer. Proud #Plano advocate & #LocalGov leader. Runner & Interval Run Club Dallas (Galloway) program dir. @TEDxPlano curator.Read our 2023 Relevance Report to find out more from @IBM's Jonathan Adashek on how we can turn ambition into action. Read more at: annenberg.usc.edu/research/cente…
"As someone who’s worked at @GolinGlobal for 35 years and teaches at the Annenberg School at USC, I thought I understood the power of PR. Until Putin invaded Ukraine." Read the op-ed from @fredcook here: prweek.com/article/174934…
Lessons from an online war | PR Week prweek.com/article/1749343 via @PRWeekUS @fredcook
"We can all learn a few things from a courageous leader and his devoted PR team, who are using communications to defend themselves from overwhelming opposition," wrote #ASCJ professor @fredcook in @PRWeekUS re: Zelensky's use of media to resist Putin. 🇺🇦 prweek.com/article/174934…
@RAntonette @fredcook @tinavendk @VelcroBrand It’s official: Hammer and nail replacing the @VelcroBrand next week.
Our new Global Communication Report #GCR21 discusses 2 surveys asking how politics would affect polarization...and #PR. Our hypothesis: Though driven by politics, polarization is a communication problem to be addressed by PR and comm pros. Download: bit.ly/gcr21 #ASCJ
How the future of politics will impact both the media and communications industries, featuring insights from our recent Muck Rack Live with @fredcook and @cbudoffbrown bit.ly/3p8H3eJ
As @fredcook stated, "No one could have predicted what happened in 2020." Download the 2021 Relevance Report to see the impact the pandemic, social justice issues and other factors will have on the PR industry. Download at: annenberg.usc.edu/relevance #PRFuture #Relevance #ASCJ
Excited for this year’s @Center4PR Relevance Report debut on 10/14, and honored to contribute. “When a story is relevant, people listen. When content is relevant, people share. When an issue is relevant, people act. When a brand’s relevant, people buy.” @fredcook @USCAnnenberg
Relevance Report 2021. Coming Wednesday. #PRFuture #Relevance #ASCJ @USCAnnenberg @Center4PR @GolinGlobal @InstituteForPR
Learn more about why @benandjerrys partnerships with activist organizations are so successful in our latest episode of #PRFuture with @cmwdc, now streaming on all platforms! 🎧🍦
Did we mention that we have a podcast? (Yeah, we know, everyone has a podcast.) It's about public relations. And activism. Check it out! podcasts.apple.com/us/podcast/usc…
PR major @zazu_lippert takes us BTS of the #PRFuture podcast hosted by @fredcook, director @Center4PR. Their latest podcast —featuring @kellylmcginnis, senior VP and CCO at @LeviStraussCo — dropped this week. To listen: bit.ly/3i0z4g9
Really interesting research from @USCAnnenberg presented by @fredcook of @GolinGlobal looking at the "New Activism"- companies need to think about how to support employees as activism grows. Lot's of confusion and unknowns right now... #AmecSummit
Good overview of our annual survey in this @ThePRNation interview by host Robert @dcspindoctor Johnson; our @fredcook shares why activists are using old school PR and Comms tactics
How are activists using PR? @fredcook of USC's @Center4PR breaks down the 2020 Global Communication Report. Hear how “new activists” create lasting social impact that PR pros can learn from: pr-nation.simplecast.com/episodes/how-a…
.@TheNormanLear asks 27 of our students, across all of our disciplines, three questions: What they look forward to when they wake up in the morning; a piece they've read that benefited them, and whether they have ever cried with joy. #ASCJ #USCGrad
@fredcook happy birthday Fred. Some of the pictures I have clicked of you over the years :) 🎂 🎊
We couldn’t host #KOS at @Center4PR @USCAnnenberg this April, so we spent the past couple months with @fredcook starting a podcast. And it’s finally up live tonight! podcasts.apple.com/us/podcast/usc…
Proud of how our @Center4PR shifted to focusing on wider distribution of important content this semester. Insightful about the future of activism, starting with conversation with @Brendinid. Great work @fredcook @RAntonette podcasts.apple.com/us/podcast/01-… #ascj #USC
Announcing our first guest on the #PRFuture Podcast, Brendan Duff from @marchforourlives. More details to come. #ASCJ #NewActivism #PRFuture #podcast #activism #marchforourlives #brendanduff
Our #PRFuture podcast is here 🤩! Hosted by @Center4PR director @fredcook, #PRFuture features insightful discussions with high-profile guests about their current work and where the #communications field is headed. Listen on Apple Podcasts, Spotify, or your favorite app! #ASCJ