Tracking conversions by marketing channel (e.g., wallet signups from campaigns) is essential.
Identifying where your users come from helps teams optimize marketing spend and product messaging.
1/ In Web2, marketing success can be measured by things like CAC and LTV. In crypto, those numbers only tell part of the story
Wallet activity, community participation, and governance engagement become just as important as revenue metrics
The Formo Startup Program is live!
Accelerate your growth onchain with data. If you’re building onchain, apply now to get 50% off any plan for up to 6 months and access dedicated startup resources.
Apply here 👉app.formo.so/XllUJsVgEkA9RL…
Learn more: formo.so/startups
If your onboarding ends at the connect wallet button, you won’t make it.
→ understand the full user journey
→ listen to users
→ track what’s working and what’s broken
Formo helps with all 3.
We’ve hit 500K+ daily events tracked! 🥳
Less than a month since our 100K daily events tracked milestone, we’re now tracking over 500,000 daily events! Formo is committed to making analytics simple for onchain teams.
Huge thanks to our customers for being part of the journey!…
Forget cookies and emails.
In Web3, growth starts with provable behavior, not assumptions.
You track:
→ Wallet activity
→ Onchain attribution
→ Unified user behavior from offchain to onchain
To grow your dApp or protocol today, you need to know:
→ Who used your competitor’s…
Web3 is full of signals. But most teams only see noise.
When every action becomes a trackable event:
– page_viewed
– wallet_connected
– transaction_started
– swap_completed
– referred_user
You turn noise into a complete user journey.
You can measure drop-offs,…
Get the best parts of:
1. Web analytics
2. Product analytics
3. Onchain attribution
4. Wallet profiles
5. Token-gated forms
All on one platform: formo.so 🧵
Introducing the Formo Partner Program.
Earn 20% of recurring commission for the first 6 months for paying customers that upgrade with your referral code.
Users who use your code get 20% off for their first 6 months.
Apply to be a partner 👉 app.formo.so/ZcuBp4bREY2MaA…
Learn…
Onchain apps face activation and retention challenges.
Web3 funnel analysis helps you identify:
- Friction points where users drop off
- Features that lead to activation
- Why users keep coming back
- What’s broken and what needs to be fixed
Learn more: formo.so/blog/web3-funn…
Web3 builders, do you really know if anyone’s using what you built? 📊
New Product Check List ep with @yosriady (Formo) on onchain analytics, AI & adoption killers.
🎧 youtu.be/ooaZwgTxUbw
👉 Tag 2 people you want next & why!
✅ 150K+ Daily Events Tracked
Formo has hit a major milestone: we’re now tracking over 150,000 events every day! This reflects our commitment to making onchain analytics simpler and more accessible—helping teams turn data into insights and impact.
Thanks to our community and…
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