Gradient Metrics @gradientmetrics

We demystify data to help organizations make better decisions. Sign-up for Trendlines & get research insights on trending topics. https://t.co/tUjadNr3vq gradientmetrics.com Global Joined February 2016

Tweets

563
Followers

154
Following

126
Likes

130

Gradient Metrics @gradientmetrics

a year ago

Check out Gradient's private opinion research with non-partisan think tank Populace cited in @axios! axios.com/2024/09/24/us-…

0 0 0 41 1

Gradient Metrics @gradientmetrics

a year ago

This week, one of our long-term partners used Gradient's research to do something cool: non-partisan think tank Populace released the Social Pressure Index, a report revealing that everyday Americans are self-censoring their opinions on a host of sensitive topics. We believe the…

0 0 0 35 0

Gradient Metrics @gradientmetrics

2 years ago

America has spoken—Gradient can reveal the 10 brands that get people out of bed in the morning and the 10 that no one would invite to an after-work happy hour. Which brands do you think made each list? Lemme know your guesses and then feast your eyes on the truth!

0 0 1 68 0

Download Image

Gradient Metrics @gradientmetrics

2 years ago

How do you feel about your organization’s marketing strategy? Gradient’s partners have told me that being a CMO in 2024 is like navigating a daily minefield. The culture changes constantly and quickly. It’s critical to know what your target audience expects—and what they won’t…

0 0 0 43 0

Gradient Metrics @gradientmetrics

2 years ago

Something I've learned from working with some cool brands is the self-fulfilling prophecy of consumer marketing: If you're perceived as a market leader, you become one because you enter most people's consideration stage. This tells me a lot. What does this tell you?

0 0 0 59 0

Download Image

Gradient Metrics @gradientmetrics

2 years ago

Do you know why your consumers purchase your products or services? There are so many large brands that have absolutely no idea why their consumers are buying from them. Or even worse, they think consumers buy for XYZ reasons (and they focus all their messaging on it)... but…

0 0 0 45 0

Gradient Metrics @gradientmetrics

2 years ago

From Fortune 100 companies to some of the world’s largest philanthropy organizations. They all face very difficult strategy questions that are worth millions of dollars and require objective clarity to answer them. Here are some of the most common questions brands approach…

0 0 0 43 0

Gradient Metrics @gradientmetrics

2 years ago

Brands will be investing millions of dollars on a Super Bowl ad this weekend. But will it be worth it? Truth is, many of those brands won’t have a clue if their campaign worked or not. As a brand strategy researcher, I hope those brand’s CMOs have asked themselves what they’re…

0 0 1 42 0

Gradient Metrics @gradientmetrics

2 years ago

At Gradient, we elevate survey design to an art form, blending data science with deep social science insights. Understanding human psychology is crucial in creating surveys that accurately capture the desired information. To us, creating good surveys is more than just using…