Apple hired John Sculley from Pepsi as CEO in 1983 because of his skills in marketing, sales, strategy, and operations.
At the time, Sculley was the President of Pepsi, and Apple's co-founder, Steve Jobs, believed that Sculley's experience in the consumer goods industry would be valuable in helping Apple compete against IBM and other rivals in the personal computer market. Jobs famously convinced Sculley to leave Pepsi by asking him, "Do you want to sell sugar water for the rest of your life, or do you want to change the world?" This marked a significant moment in Apple's history, as the company sought to strengthen its position in the technology industry.
@historyinmemes Steve Jobs on the personal computer: “fractional horsepower computer, something that can be cost justified on a personal level” “there’s a one-on-one relationship that develops between one person and one computer”
@historyinmemes Sadly, this is happening now with Apple...
@historyinmemes "There are people who start a company only to make lots of money. I haven't seen many of them succeed" - Steve Jobs
@historyinmemes Watch how Steve Jobs responded to an aggressive question (1997)
Here are three lesser-known facts about Steve Jobs: 1. Typography Passion🖋️: Inspired by a calligraphy class, Jobs integrated beautiful typography into Apple computers, revolutionizing digital fonts. 2. Pescatarian🐟: Jobs followed a primarily fish-based diet, experimenting with extreme fruit-only diets like eating only apples. 3. Employee Number: Despite co-founding Apple, Jobs playfully chose to be employee number 2, finding humor in not being number 1.
@historyinmemes Exactly. Many big companies are just marketing. They all sell the same product with different graphics. The banks are a good example.