IFAB @ifab_intl
Independent Fashion Advisory Board, helping businesses & tech in the fashion industry. fashionadvisors.co Global Joined April 2017-
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.@Gartner_inc predicts that #chatbots will power 85% of all #customerservice interactions by 2020. Perhaps more impressive (or concerning), it predicts that, by 2020, the average person will have more conversations with chatbots than with their spouse #chatbots #TechTrends
Many coming into #fashiontech don’t have a fashion background. They bring a different perspective and approach #neweraoffashion—@ishwarithopte @CFE_London @ifab_intl
Jen Milsburgh on the traditional fashion business model @ATXFashIn @ifab_intl. Lots of opportunity to innovate at each stage, and for designers to break out of the traditional business model #SXSW2019 #fashionbusiness
ROX is the new ROI: prioritizing customer experience via @stratandbiz sb.stratbz.to/y5cMYCD
Conversational emails, chat bots, organic SEO, in-store events, collaborations, VIP experiences, AI driven product reco engine, transparency, customer generated social content, storytelling, blog articles about lifestyle and well-being. Add value outside & around the conversion.
BLOG: Why fashion brands should turn to content marketing for their labels. @Brittanieanne_ writes. bit.ly/2GBjx7A
VAMFF is next week! And I'm super excited to be participating in a panel discussion hosted by FACCI on the Business of Fashion: Heritage and modernity, check it out here on Eventbrite and hope to see you there! eventbrite.com.au/e/vic-business…
📧 Latest IFAB Curated: Latest industry headlines, harnessing data in fashion biz and the impending launch of @ifab_intl Members Only🔒 mailchi.mp/5a6bf196afd6/i…
BoF boils down four tips to help get any business get started. bit.ly/2zPx46r
For those thinking stores are redundant, so far this year US retailers have announced 1,170 store closures and 1,176 store openings. Only the irrelevant store is dead. #omniretail #retailstore #offlineretail
Data and customer journey maps are critical in fashion biz: Accessing data in your fashion business means behaviour insights and an opportunity to improve. fashionadvisors.co/blog/2018/12/1…
Fashion eCommerce retailers and digitally native vertical brands have an incredible advantage of providing a more relevant shopping experience to their customers by way of technology and personalisation. fashionadvisors.co/blog/2018/11/5…
Snapchat unveils in-app shopping channel with Shopify retaildive.com/news/snapchat-…
One of the best articles I've ever read, this is why @myagiapp exists!! "What customers really crave is a human connection and a personalized experience" this is the only way traditional retailers can beat behemoths like Amazon – firstround.com/review/how-bac…
The blend is near, this article looks at five practical applications of how this (old but new) technology is driving change in the fashion industry. fashionadvisors.co/blog/2018/11/1…
The first ever digital clothing collection - concept, design and rendering by @virtuenordic in collaboration with @carlingsbodo vimeo.com/user37837313/r…
How AI could boost profitability in retail by 60% read.bi/2Qv4QUX
Jeans, activewear, cloud: Gap Inc. partners with Microsoft to create a more seamless shopping experience news.microsoft.com/transform/jean…
Fashion eCommerce retailers and digitally native vertical brands have an incredible advantage of providing a more relevant shopping experience to their customers by way of technology and personalisation. fashionadvisors.co/blog/2018/11/5…

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