Jim Nowakowski @interlinejim
Marketing/Advertising CEO at Interline Creative Group, Inc. providing strategy that grows your business. interlinegroup.com Palatine Illinois Joined January 2011-
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Gallup says only about one-quarter of Americans think K-12 schools are headed in the right direction. That's because they don't read classics anymore. Start reading today with Jimmy. bit.ly/46PhIO9
Interline produces a desk calendar each year. Each year features a noted individual. This year, it's Marcus Aurelius. This month Marcus said: "Such as are thy habitual thoughts, such also will be the character of thy mind; for the soul is dyed by the thoughts." Words to live by.
Gallup just announced a record-low 35% of Americans are satisfied with the quality of education that K-12 students receive in the U.S. today, marking an eight-percentage-point decline since last year. Time to start reading classics with Jimmy. bit.ly/4bEmleN
Gallup says just 35% of Americans are satisfied with the quality of K-12 education in the U.S., the lowest Gallup has recorded since tracking began in 1999. Time to start reading the classics with Jimmy. bit.ly/46PhIO9
“Our goal is to create the opportunity for everybody to make it to the other side,” McMillon said @WSJ. Well, why not just ask AI how to do it? bit.ly/42UxjM2
“Maybe there’s a job in the world that AI won’t change, but I haven’t thought of it.” @WSJ is reporting this is what Chief Executive Doug McMillon said last week. My blog warns about overlooking the human factor of AI. bit.ly/4gKaLm9
What if you treated your past projects like assets instead of afterthoughts? Turn them into stories. Case studies. Proof points. Read about this and 9 other repositioning zones → bit.ly/46M3Ggr #CaseStudyMarketing #Repositioning #BusinessGrowth
Traditional ads are losing grip. Storytelling, influence, and owned media are rising. Dive into 10 forward paths for staying relevant → bit.ly/46M3Ggr #DigitalMarketing #PR #DesignLeadership
Want higher open rates? Better reputations? More engagement? Write for the audiences you serve, not just what you sell. 10 Opportunity Zones to reposition your company → bit.ly/46M3Ggr #ContentMarketing #CX #DesignDriven
1839: Poe publishes House of Usher. 2025: Reading with Jimmy calls Roderick a murderer. 🎧 Listen on web here: bit.ly/4lZ829v 📺 Watch on YouTube here: bit.ly/3RX4Crh #ColdCase #TrueCrime #Poe #MurderMystery #ReadingWithJimmy
Buyers are changing. Channels are changing. Your strategy should too. We laid out 10 Opportunity Zones to help brands win with design driven buyers. Which zone are you doubling down on? 🔗bit.ly/46M3Ggr #DesignThinking #MarketingStrategy #BrandStorytelling
“I visited a showroom recently where two brands carried nearly identical product lines. But one had a story. One had finishes named like poetry. One created content, showed projects, built relationships. You could see which one was winning. That showroom moment inspired our…
“Here are 3 quick wins from our latest “Opportunity Zones” guide: 1.Rename your finishes & collections to evoke feeling, not just function. 2.Reinvest in owned media—launch magazines or inspiration journals rather than more static, paid placements. 3.Use case studies to build…
Robert Redford’s work often asks us to see—really see—the world and our place in it. His roles gave us mirrors. In Rorschach Test: Who Is Robert Redford? bit.ly/3Odyq1G , we consider how we recognize icons and why that’s important. #RobertRedford #Symbolism #Identity
🚨 Challenge for today’s manufacturers and brands: Stop waiting and start repositioning. The market isn’t coming back to what used to work. Buyers are shifting rapidly—toward design, storytelling, relevance. In our new guide, we lay out 10 Opportunity Zones where you can shift…
Just pitched a prospect. But when I realized he had one of these in his company, I knew it was hopeless. But to paraphrase Arnold, "He'll be back." bit.ly/48mp4ee
As we remember Robert Redford, let’s reflect on how icons shape our shared cultural language—who we see, who we recognize, what we assume. “Rorschach Test: Who Is Robert Redford?” explores these ideas. Reading now →bit.ly/3Odyq1G #Legacy #CulturalIcons #Reflection
Why would an architectural firm read my blog on poking the bear. Hmm. Whole lot of poking going on in construction? bit.ly/44mu0uc
“In the furniture, home décor, and appliance space, buyers are no longer swayed purely by specification or function—they want narrative, aesthetics, authenticity. That’s why we wrote Reposition Your Company with 10 Strategic Opportunity Zones for Today’s Design Driven Buyers. If…
Timing in changing a lane in business is often more important than the change itself. And I’ve found that making the lane change on your own terms is almost always better for a business than being forced to change when you are not ready. bit.ly/3smavVg

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