Being a technical founder means unlearning comfort.
Code doesn’t close deals.
Features don’t build trust.
APIs don’t inspire belief.
You do.
Learning to sell, tell stories, and lead is brutal but necessary.
You’re not just the builder.
You’re the bridge.
What building @xyntera taught me:
Your code can be perfect.
Your logic, tight.
Your UX, polished.
And still... no one uses your feature.
Turns out, being right ≠ being useful.
I’ve started listening harder, testing sooner, and being wrong faster.
That’s growth. #buildinpublic
Selling as a technical founder is tough. You’re trained to build, not to pitch.
If you had to sell a complex product today, no team, no budget, how would you do it?
DMs are open. Let’s unpack it.
#buildinpublic#founder
If I started @xyntera today, I’d do this differently:
Talk to users before building
Create content early, and build the audience with the product
Validate > perfect
Storytelling = traction
Tech is 50% product, 50% distribution.
Don’t learn it the hard way like I did.
#build
I made the classic mistake most technical founders make:
I built too long in silence, no sales, just “shipping.”
We’re now rebuilding @xyntera with a Sales-First mindset.
Here’s how we’re doing it and what I learned the hard way: linkedin.com/in/victor-bass…
So many founders build in silence.
One I admire shifted from “building in public” to selling in public sharing every pitch, every rejection, every micro win.
She built a tribe before the traction.
That’s the real story.
Visibility > Perfection.
#SaaS#Founders#Sales
I’m learning that nobody buys your code.
They buy clarity, trust, and urgency.
I miss the comfort of terminal commands.
But every “no” teaches me to listen harder.
This journey is about people, not products.
#buildinpublic#founderjourney
So many founders build in silence.
One I admire shifted from “building in public” to selling in public sharing every pitch, every rejection, every micro win.
She built a tribe before the traction.
That’s the real story.
Visibility > Perfection.
#SaaS#Founders#Sales
Most founders stay stuck in dev mode for too long.
I used to think coding meant progress.
Until I started asking myself:
“Am I working on the business or just in the product?”
Now I track it weekly.
→ 60% Founder Time
→ 30% Dev
→ 10% Thinking
Code don’t build the company, U do
What I learned from trying to do it all solo:
It’s not “lean,” it’s expensive.
– in time
– in energy
– in opportunity
Your startup grows the moment you stop being its bottleneck.
Delegate. Trust. Breathe.
#FounderLife#BuildInPublic#Xyntera
Demo day prep isn’t just polishing slides.
It’s identity work.
Every time I practice my pitch, I have to become a little less “developer” and a little more “storyteller.”
Selling is what keeps the lights on, and the story is what opens the door.
#founderlife#startups
Nobody tells you this as a dev:
You don’t need the best product.
You need the clearest offer.
As a technical founder, I had to unlearn building to start selling.
Now I talk to humans before I write code.
The game changed.
— Victor | @xyntera
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