As a B2B company, LinkedIn will be a core part of your Social Media Marketing Strategy 📲 It’s important to view your company profile & personal profile differently! Over the last number of months, I have seen personal profiles perform better than the company page… But…
That shouldn’t mean you forget your company page! Here are some quick tips for your LinkedIn company page ⤵️ 1️⃣ Ensure your About section is updated with relevant information and speaks to your Ideal Customer Persona.
2️⃣ Add your specialities into the Overview section to highlight what your company specialises in! 3️⃣ Ensure all branding (Logo + Banner) is high quality and in alignment with your brand guidelines.
4️⃣ Turn on the “Message Button”, this will allow users to directly message your company on LinkedIn adding another way for people to get in contact with you. 5️⃣ Use the “Custom Button” feature to drive traffic towards the URL of your choice (Website, Calendar, Case Study etc)
Comment any other suggestions you have for B2B companies when using LinkedIn below ⤵️ #b2bmarketing #socialmediamarketing #b2bcontent #b2b