Javad Karimi / Creative Strategist @javad_karimii_

I help people create professional videos, with a focus on producing high-quality ads that get results. Joined August 2024

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Javad Karimi / Creative Strategist @javad_karimii_

2 days ago

The #1 reason ads fail isn’t budget or targeting. It’s the gap between what the brand wants to say and what the customer needs to hear. Bridging that gap is the job of creative strategy: Translate features into feelings Turn claims into proof Match offers with desires.

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Yasin | Creative advertising designer and editor @Yasin2000_ir

2 days ago

Did this guy hit the target on his very first try? Of course not. But he didn’t quit—he kept going. So keep pushing, you might be just one step away from success or that golden chance.

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Javad Karimi / Creative Strategist @javad_karimii_

3 days ago

Creative Strategist take: Stop treating ads like law books. We’re not lawyers. We’re sellers. If it sells, it works. Period.

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Javad Karimi / Creative Strategist @javad_karimii_

3 weeks ago

High clicks, low sales? That’s the landing page lying to your ad.

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Javad Karimi / Creative Strategist @javad_karimii_

2 weeks ago

A product page showcases features and reviews. A direct-response landing page is built to trigger immediate action. That’s where the Creative Strategist steps in: choosing the sharpest angles, highlighting key benefits, and shaping the path from attention to conversion.

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Phil Kiel - DTC Creative @PhilKiel

a week ago

Most ad accounts are struggling because of the same 4 issues we keep finding in audits. Here’s what’s holding brands back (and probably you too) 👇

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Javad Karimi / Creative Strategist @javad_karimii_

a week ago

1️⃣ Static ads win when they hit a pain point, show proof, and make the CTA impossible to miss. 2️⃣ Pretty doesn’t sell. Clear, direct, mobile-first ads do.

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Javad Karimi / Creative Strategist @javad_karimii_

3 weeks ago

One strategy a good Creative Strategist will always remind you of: keep ad testing simple. 42 DCO ads—90% images, 10% videos. Because DCO isn’t about volume, it’s about speed. Cheap images = 100 combos tested fast, algo finds the winners. That’s creative strategy—not guessing.

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Javad Karimi / Creative Strategist @javad_karimii_

2 weeks ago

THE HOOK IS THE MOST IMPORTANT PART OF AN AD THE HOOK IS THE MOST IMPORTANT PART OF AN AD THE HOOK IS THE MOST IMPORTANT PART OF AN AD THE HOOK IS THE MOST IMPORTANT PART OF AN AD THE HOOK IS THE MOST IMPORTANT PART OF AN AD

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Javad Karimi / Creative Strategist @javad_karimii_

2 months ago

Before you write a single word of ad copy, do this: Study what real users are saying. → Read reviews → Lurk in Reddit threads → Check support tickets → Talk to customers The gold isn't in the product. It's in the problem it solves. Dig there.

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Javad Karimi / Creative Strategist @javad_karimii_

2 weeks ago

Most ad accounts don’t fail from bad targeting—they fail because the angles don’t match hidden desires. A Creative Strategist listens to reviews & comments, then turns raw pain points into hooks. Media buying drives reach. Creative strategy drives resonance.