Jordan F. @jfeiv
A born/raised NYer who's an avid sports, tv and electronics buff. Gets an occasional breath of fresh air with a bball or golf game. We all need a laugh sometime New York, NY Joined April 2011-
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Most ad algorithms are only as smart as the seed data you feed them. If you build campaign audiences using weak, top-of-funnel signals (like site visits or content downloads), ad networks will spend your media budget finding more people who download content and bounce.
Culture can add nuance that broad demographics miss. But a more detailed segment isn’t automatically a better audience. Buyers should still ask how the signals were defined, sourced, updated and validated. adexchanger.com/technology/cul… #Programmatic #AudienceData
“Quality inventory” sounds clear until you ask what it means. Reach? Brand safety? Viewability? Audience accuracy? Start with the campaign goal, then define quality. Otherwise, it’s just a label. emarketer.com/content/media-…
“Where does your data come from?” is fair. But in programmatic, the better question is what happens before an audience is activated. How was it evaluated? What got included, and why? Accuracy shows up in campaign performance. #AudienceData #DataQuality
We are pleased to announce a strategic partnership between @Webbula and Cadent! Learn more: hubs.la/Q02tN3GN0
.@Webbula offers a deeper look into consumer activity with their Interest & Brand Preference vertical story.cd/AAVTbC via @PRWeb
@getpublica Hi, it is not giving an option to message.
Let's connect at #RampUp! @Webbula #programmatic #data
Webbula renews its partner verification with Publicis: prweb.com/releases/webbu…
Webbula Welcomes Advertising Industry Veteran Jordan Feivelson to the Team @MarTechSeries martechseries.com/sales-marketin…
Webbula Welcomes Advertising Industry Veteran Jordan Feivelson to the Team story.cd/AAUFrH via @PRWeb
Here we Grow Again! Webbula is excited to welcome our new Vice President of Digital Audiences, Jordan Feivelson. Get to know Jordan! hubs.la/Q01lsBWl0 #audiencetargeting #webbula #email #emailgeeks #emailmarketing #data #dataquality
Get to know us better with our Associate Spotlight! Our current installment features Jordan Feivelson, a Platform Partnerships Sales Director here at Adstra. To learn more about Jordan, Adstra and our data & client solutions, click here: adstradata.com/partners-4/ #adstra #data
View my verified achievement from @TheTradeDesk. credly.com/badges/6deb85f…
View my verified achievement from @TheTradeDesk. credly.com/badges/b17f6db…
Do you need to access an audience of in-market consumers for upcoming shopping occasions, from Fourth of July, Back-to-School to Labor Day? Adstra has you covered with our Summer Seasonal Segments! Check it out: documentcloud.adobe.com/link/track?uri… #adstra #audiences #summer #inmarketshoppers
Our next AdstrAct Discussions webinar on Nonprofits – Taking on the New World of Data will take place tomorrow, Nov. 19th from 1:00 - 1:45 PM EST. Register and learn more at adstradata.com/events-adstrac… #adstra #webinar #nonprofit #data
@AdamSchefter Does the public receive any indication that both NE and KC players have passed today's COVID tests, and the game is proceeding as planned, ahead of 530pm official rosters? Need to find a replacement for Davante, but don't want to pick a NE/KC player if cancelled.
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RampUp @RampUp
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