Josh Chi @joshchi
Media, brand, culture, design, technology, sustainability, etc. London Joined April 2007-
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#FoBrands Build an excellent brand in 2023: Be as authentic as possible, and let go some of the control. Think about the community that we are part of, and allow partners to be our voices. Open to feedback, and try to do the right thing.
Big it up for OMG UNITE's Head of Media and Strategy @joshchi for being in The Media Leader's #Future100Club. I have been working with Josh for 6+ years and have been through the best and worst of time together side by side Although, I'm biased I coul…lnkd.in/epUMGbGa
Read our latest blog on the importance of Black history and how brands can create impactful campaigns that go beyond the cultural calendar event with special insight from our colleagues, Emma Kwarteng and Idowu Oyebola. ➡️ bit.ly/3naXWWz #ProudToBeBlack #BHM
Where are all the Black people on our screens? Let’s see more, hear more. #C4BlackAndProud
#2020 in pictures: From Coronavirus, Global Protests and Elections bloomberg.com/features/2020-… #theworldin2020
Extraordinary brand ideas for a world in transition. link.medium.com/uRBWw4VBI6
Yuval Noah Harari: the world after coronavirus ft.com/content/19d903… via @FinancialTimes
Great to catch up with @Brand_Leaders alumni including some of my previous mentees in Taipei. Nice mini community here @NorwichBSchool @uniofeastanglia
Doritos Bets Consumers Will Recognize the Brand in Its Logo-Free Ad wsj.com/articles/dorit…
20 years on from Naomi Klein’s No Logo, and whether it’s got bleaker or not theguardian.com/books/2019/aug…
edie.net/news/7/Unileve… Another big organisation looking to make real change for positive impact.. @Unilever
Globalisation is dead and we need to invent a world order econ.st/2YdBCwS
‘Profit with purpose is the future’ - Tessa Clarke, CEO and Co-Founder of OLIO, on the Main Stage at #UnboundLDN chatting about whether tech will save the world
How to build and sustain a culture of #innovation: Understand the biggest problem people are facing & set up the environment for they to grow. Make the team feel safe about speaking truth to power & experimenting. Allow the space/time for unknown to happen. #UnboundLDN
How to turn your consumers into fans: Build trust, remove friction, have the break-though thinking that can surprise & delight, and innovate ahead. #UnboundLDN
#googlefirestarters on the secrets of driving #growth : Understand things that are fundamental to behaviours. Signal goals, encode context and gain learnings. Assess, adapt and enjoy.
Branding, and why it actually matters. youtu.be/gboouzuLkR4
Back on Ramadan, check out this interview with our very own Junior Strategist Diamond 💎 by @OMGEthnic about how Ramadan impacts her and what brands are missing: omdukblog.com/talking-ideas/…
'Futurecraft.Loop' - Adidas unveiled a shoe that can be ground up and made into a new sneaker qz.com/quartzy/159808… via @qz #EarthDay

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