Usability research & AI experience evaluation. See where people struggle with your product, service or AI chat, understand why, and know what to improve.justusability.com AustraliaJoined September 2026
"Unexpected item in the bagging area." …what item? Now what? 🛒
Fix: say what's wrong and what to do next, with a picture.
No app needed. Just usability.
#usability#UX#justusability#selfcheckout#design
Doors closing. Someone running. ▶|◀ or ◀|▶? 😬
Fix: write "Open", and make it the big button.
No app needed. Just usability.
#usability#UX#justusability#lift#design
"I want to talk to a person." "Sorry, I didn't get that." 🔁
Fix: offer a human the moment the bot loops.
No app needed. Just usability.
#usability#UX#justusability#chatbot#AI
Four burners in a square. Four knobs in a row. Which is which? 🔥
Fix: lay the knobs out like the burners.
No app needed. Just usability.
#usability#UX#justusability#DonNorman#design
Hotel shower. The hot and cold marks wore off years ago. 🥶
Fix: a mixer that only turns one way. Off, cold, then warmer.
One brand doing it right: Robertson Bathware (Elementi Tita)
No app needed. Just usability.
#usability#UX#justusability#hotel#design
Google’s Universal Cart is live in the US: one cart for products from different shops, across Search and Gemini.
Then the handoff: Google Pay, or the shop’s own cart.
Who are you buying from, and where do you get help when it goes wrong?
#usability#AIshopping
Pressed the crossing button. Nothing. Pressed it again. And again. 🚦
Fix: a light and a beep on every press, so you know it heard you.
One brand doing it right: Aldridge iTouch by Traffic Technologies
#usability#UX#justusability#design#walkable
Playing your kid’s favourite song on repeat? Spotify has a setting that keeps kids and family music out of your taste profile, so it won’t shape your recommendations. Useful when your account doubles as the family jukebox.
OpenAI's new Dots keep working after you close the tab.
So does every always-on AI agent. The usability question: do you know what it's doing?
Show. Ask. Stop.
Sources:
Sources: 1. Sarantopoulos et al. (2019), Journal of Marketing Research, 56(3)
2. Scott Young, Perception Research Services: eye-tracking insights, The Marketing Society
3. Don Norman, The Design of Everyday Things.
Big supermarkets built apps to tell you which aisle.
Most stores can't. They don't need to.
Put the answer where people look: the zone overhead, the section at the shelf.
What's the one thing customers always ask your staff to find?
Sources below.
#usability
Ever pulled a door that needed a push?
It wasn't you. It was the door.
The same thing happens in apps, forms and chatbots. If people need a sign to get through, the design has already failed.
What's the worst Norman door you've met?
#usability
Introducing Usability for Everyone: a series of everyday digital frustrations and practical fixes.
First up: a form that won’t submit. One tiny checkbox. No clear explanation.
We’ll add more examples as we go. Follow along.
#Usability#UX
@LukeW And yet, people have shown with their purchase decisions that a ‘mini’ phone is not what they want. Not because the screen is too small, but because of the battery 🔋 life.
People are practical.
People found out at the checkout.
The messaging on NAB's status page during their 23 Sept outage left people wondering what was still working. A clear message could've solved that.
#usability
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Also on Bluesky 🦋 @maggieappleton.com