Kevin Nguyen Vo @kevnguyenvo
ecomm @patternbrands | tweets mostly on ecommerce, DTC, retail, and wholesale Calgary, Canada Joined November 2014-
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New ritual to start each year = putting aside the books I want to dabble in for the year and by category (depending on what I’m feeling like)
Business is about solving problems to meet the needs of consumers.
Just stumbled upon one of those old school sites that has background music playing. This is a interesting and neat idea: A/B testing your site with and without some background music or tune playing
If you’re a brand that’s been around for awhile, try using ChatGPT to help you find customer or press testimonials/reviews with sources to use on marketing materials, website pages etc. It’ll get you much farther than a google search
The key takeaway in the boom of AI is that we all need to get ahead of the curve and start focusing on reskilling ourselves to not be replaced
Alibaba has one of the worst UI/UX despite being a massive company, and the English translation is not good either - it’s shocking
Brands that do wholesale need to take the LTV/CAC playbook from DTC. So important to think about lifetime value of a customer in relation to the cost to acquire them in the first place yet it’s almost never thought of in wholesale
It literally pays to try out and use new & lesser known tools/software before they’re mainstream. Often, you’ll be grandfathered into old pricing plans as the startup grows and increases prices
There is a huge disconnect between in-person retail and ecommerce. The more that in-person retail can translate over from ecomm the better, think finding ways to show product reviews, descriptions, having social proof, and product upselling on signage and using technology
Surprised there hasn’t been any creativity around the naming of “Sizes” when it comes to clothing brands. Instead of naming sizes as S/M/L/XL there’s an opportunity to stand out here and do something branded.
If you think ChatGPT is gonna make everyone great writers overnight, remember.. Canva came out a decade ago. And there's still horrible graphic design everywhere. Powerful tools kill the creative middle. If you're average, you're toast. If you're great, you're even better.
As a casual observer of AI, 2022 seems like the year of extreme rapid advancement with the release of ChatGPT and DALL-E 2 after many years of stagnancy. Anyone that knows how to use AI has a competitive advantage over those that don’t. Like knowing how to use the internet vs not
Increasing ebitda (bottom line profits) is a sign that there is no more innovation and growth left on the table
Nothing is really hard. If anything is hard just cut it into 4 pieces, and if that’s hard cut it into 16 pieces. Eventually you can conquer it
A company’s most valuable assets often do not appear on the balance sheet.
A largely untouched category of steaming is of corporate professionals / entrepreneurs streaming their work day via screen share. It’d be like shadowing or just coworking. Some permutation of this. Not sure there is true existing demand but likely the demand needs to be “created”
Diversify enough where your probability of hitting outliers is high … applies to business and investing but on a greater scope life in general
Just because a company is good doesn’t make it a good investment

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