Attending #SocialTrends2022 update now! I'll share my takeaways and highlights from @sarahdawley + @KostaProdanovic in this 🧵
Attending #SocialTrends2022 update now! I'll share my takeaways and highlights from @sarahdawley + @KostaProdanovic in this 🧵
@sarahdawley @KostaProdanovic .@hootsuite predicted that creators would be key to building communities. So far big yes, they have been important. BUT... recession and questions about sustainability and equity btw creators could change this. 🧵 #SocialTrends2022
.@hootsuite predicted that brands will get creative as consumers wise up to social ads. Yes, brands need to work harder to catch attention, be creative using trends and platform tools, and it's increasingly important to be distinctive as budgets tighten. 🧵 #SocialTrends2022
.@hootsuite predicted social media would expand beyond marketing (bc of confidence in ROI). Maybe, not fully embraced and questions around pandemic influence. Interestingly, I've never had 'marketing' in my social roles, more education or brand awareness. 🧵 #SocialTrends2022
Is social media the new search engine? Some interesting discussion by @KostaProdanovic following publication of article below on @tiktok_us + @instagram surpassing @Google as a search engine and @hootsuite's own surveys. 🧵 #SocialTrends2022 techcrunch.com/2022/07/12/goo…
@KostaProdanovic @tiktok_us @instagram @Google @hootsuite .@hootsuite is going to focus more on how social media managers can be seen as experts, particularly in their audiences/customer service. LOVE. There's still bias that SMMs have easy jobs and are not experts. Would love to see how to amplify our expertise. 🧵 #SocialTrends2022
.@KostaProdanovic's three things to focus on for the rest of 2022 in social: 1. Invest in creator partnerships 2. Explore TikTok (says we can't afford to not try it) 3. Perfect social media first creative, content needs to be nuanced for each platform 🧵 #SocialTrends2022