Kojable @kojable

@mostlymktgX What sort of prompts you suggest for new brands or early stage start-ups?

A brand mention in an answer to "What does [Company] do?" isn't unprompted discovery. Kojable's B2B benchmark excluded company-named questions from its discovery rate. Full case study and measurement definitions: kojable.com/resources/case…

Check out the latest article in my newsletter: What a Coffee Shop in New York Taught Me About GTM linkedin.com/pulse/what-cof… via @LinkedIn

Final Demo youtu.be/59xrt0TT5II What do you think? @youdotcom #buildwithYOU

Part 1 of the alignment is done -- where the agent is finding the issues .. self-improvement next @youdotcom #buildwithYOU

How to decide whether a buyer’s answer is ready to publish A content brief can ask for a clear answer and still fail at the most important part of the job: whether the company can support that answer. kojable.com/resources/guid…

A practical method for assessing AI-generated answers about companies runs into a judgment that is harder than factual checking: materiality. The full Kojable: kojable.com/resources/guid…

The fastest way to make AI-answer review useless is to mark every wording difference as an error. When a team reviews what an AI system says about the company, the tempting approach is to compare every sentence with approved copy. kojable.com/resources/guid…

Stop treating AEO, GEO, and SEO as replacement categories. AEO and GEO are sometimes presented as the disciplines that arrive after SEO stops working. Read full : kojable.com/blog/aeo-vs-ge…

Do not create 12 persona pages because you can name 12 personas. Create separate content when the audience has a genuinely different decision, workflow, evidence requirement, risk profile or next action. Different job titles are not a content strategy. kojable.com/blog/persona-p…

It is a warning to control prompt design when testing personas. kojable.com/blog/persona-p…

A persona prompt is useful when it changes the reader's decision context. It is not useful merely because the answer sounds more specialised.

For B2B content, do not create a page for every job title. Create one when the reader's decision, workflow, evidence requirement, risk or next action genuinely changes. Full guide: kojable.com/blog/persona-p…

The study did not establish better factuality, retrieval relevance, professional relevance or commercial outcomes. Generated-query text differed, but retrieval quality was not evaluated.

Persona prompting can make an AI answer look more specialised. That does not automatically make it more useful. A better test is whether the persona changes decision context while the underlying facts stay stable.