Lever @leveronline
Lever is an omnichannel marketing agency focused on driving successful, long-lasting results expertly and efficiently. leverinteractive.com Downers Grove, IL Joined June 2009-
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Baby Boomers make up about 21% of the population and hold 53.2% of U.S. wealth, or $59.96 trillion. They are 10x wealthier than Millennials, and twice as wealthy as Gen X, making their buying power substantial and something marketers shouldn't discount or ignore.#DigitalMarketing
Google Announces Transition to New Google Analytics 4 - Follow the link for everything marketers need to know about GA4 and how to be proactive and strategic about the forced migration. leverinteractive.com/blog/google-an…
With 65% of web traffic coming from search results, it’s clear why SEO is crucial to your digital marketing mix. SEO makes your website more visible on the SERPs, leading to more traffic and more opportunities to convert prospects into customers. #digitalmarketingagency #sem #seo
Given what we know about Gen Zers and their digital demands, it's no shock that they’re much more likely to switch brands. 60% of Gen Zers said their brand loyalty has changed since the start of the pandemic. Among boomers, that figure was just 20%. #Marketing #DigitalMarketing
The most recent surge of the pandemic has introduced a new, highly transmissible variant, & consumer apprehension over catching omicron could revitalize #telehealth visits following a peak in 2020. Many telehealth users across age groups plan to use virtual care services again.
Client Relationships; How We Earn Trust. With the rise of virtual meetings, clients & agencies may fear a lack of rapport and trust that naturally builds between them during in-person sessions. Follow the link to get expert opinions from the Lever team. leverinteractive.com/blog/client-re…
Ecommerce companies ready to progress from brand awareness to a more aggressive revenue-centric strategy need to incorporate ecommerce marketing. Learn the nuances of shopping campaigns & how they can impact a company’s bottom line. #ecommerce #Marketing leverinteractive.com/blog/when-to-s…
Gamers are open to seeing brands in games, but it’s important to consider how the brand’s products mesh within the game environment. In a June 2021 Comscore survey, 42% of respondents said they expect product placement will be relevant to the game. #gaming
Understanding the analytics of the big game and its seasonal terms can inform decision-making for proactive #SEO, #SEM, and social media plans. Capitalizing on popular search queries in January and February can increase valuable metrics. #SuperBowl leverinteractive.com/blog/super-bow…
Spend on #podcastadvertising increased over 20% year-over-year in 2021, with $160 million spent in Q4. Knowing that podcasts offer great opportunity for focused contextual advertising, we expect more brands to weave this booming channel into a #digitalmarketing strategy in 2022.
The biggest drivers behind these larger-than-expected increases are retail media networks and connected TV (CTV), both of which benefited from homebound consumers dramatically increasing their use of online shopping and video streaming. #digitalmarketing #digitalmarketingagency
FUN FACT As video ad spending continues to expand, its share of total #programmatic ad dollars will grow. This year, video will account for more than half of all programmatic display ad spending for the first time. #digitalmarketing #VideoMarketing
As the evolved digital landscape has disrupted marketing in general, it has also brought with it newly common struggles for Chief Marketing Officers. #CMO #DigitalMarketing #marketingnews leverinteractive.com/blog/the-chief…
Telehealth adoption has shot up over the past two years, fueled by the pandemic. Primary care was the most common use case in the US. Some 54% of US telehealth users had accessed this type of care virtually as of October. #DigitalMarketing #telehealth #healthcare
Digital marketing continued to evolve through a transformative period in 2021, with new tactics and strategies. We consulted our agency experts to look back on the previous year and ahead to 2022. #DigitalMarketing #SEM #SEO leverinteractive.com/blog/2021-digi…
This year, Spotify will overtake Apple in podcast listeners for the first time to become the new leader in the category. It is expected that Apple podcast listeners will level off and Spotify listeners will keep increasing throughout the forecasted period. #DigitalMarketing
The team at Lever Interactive wishes you peace, joy and prosperity throughout the coming year. Thank you for your continued support and partnership. We look forward to working with you in the years to come. #HappyHolidays #DigitalMarketing
More than 90,000 health apps were released last year on top app stores worldwide—an average of over 250 per day! #HealthTech #Health #Healthcare #DigitalMarketing
As the world transitions from 2021 to 2022, marketers must re-evaluate and expand their digital marketing strategies according to the latest trends. #DigitalMarketing #Marketing #Marketingstrategy leverinteractive.com/blog/how-to-up…
Lever Interactive’s PPC advertising team recently worked with a client to enhance their search ad campaigns over the last few months. With our approach, their optimized PPC ad campaigns have garnered 39% higher impressions per month. #DigitalMarketing #SEM leverinteractive.com/blog/boosting-…
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List of leading #SEO Companies – #August2020 @ThriveAgency @leveronline @dashtwo @Inovies @digivate @DigitlResource @StraightNorth @Perfect_Search @gexton @ethanewebtech👉bit.ly/3fs59eV #SEOCompanies #SEOAgencies #SearchEngineOptimizationServices #SEOServices
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Excited to be here at Bing Forward! #BingAds
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As a primarily DR marketer I love this! #SproutPartnerSummit
Doing more with less. Our brilliant CMO @jamiewo talks about creating real connection at #SproutPartnerSummit
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Great presentation on Amazon @brianfinnerty!
Meeting great people and talking shop at Digital Summit Chicago! If you’re in the house, be sure to check out @brianfinnerty's “Welcome to the Jungle: The Rise of Amazon Advertising,” Thursday, 9/27 at 10 am, Stage 2. #DSCHI #Amazonadvertising #MarinOne
She did crush it! @sminero message on Purpose was spot on!
Deeper insights, more accurate audience segmentation, and better business outcomes. Check out the partnership of Google Analytics 360 and Salesforce Sales Cloud → goo.gl/DV6Qep
Consumers are no longer empowered...they’re ENTITLED! #RampUp18
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