Luke Edson @lfedson
SVP of national markets @YP. Connecting national brands with local consumers across mobile, search and display. national.yp.com Joined August 2010-
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Getting ready to speak @newyorkexpo. Grow your business and understand how consumers shop today #whythebuy
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Looking forward to the Northeast’s largest #B2B tradeshow, conference & networking event, #NYEXPO, on 11/10: ow.ly/tHXh305L8m3
Luke Edson retweeted
To buy or not to buy. That is the question we sought to answer with @LocalSearchAssn & @thriveanalytics. whybeforethebuy.com #WhyTheBuy
YP is the #2 local search destination but that's not the only stat that matters to marketers. More fun facts: bit.ly/2d30RiJ
Great perspective from @jnu_io on how media planners can find answers. Reporting and transparency are key ow.ly/JHuX304HcPM
Attribution is the name of the game. x.com/joemorsello/st…
#PlaceConf Case Study: 70% of Penzoil visits were outside of 10-mile radius that dealers believed they came from. bit.ly/2cKMcd9
Luke Edson retweeted
Hear Chief Revenue Officer of YP, David Lebow, talk about how #YellowPages transitioned into the digital age: ow.ly/b1Lc304mC1w
Luke Edson retweeted
Round 3 of our YP Audience Cartography #blog series - Converting Knowledge To Action: ow.ly/GCOu3048COL
Luke Edson retweeted
Error bars, like old TV bars, ensure bright spots in your #data aren't disguised dark spots. ow.ly/vwsD304boci
Q4 is coming. I'm excited to discuss how search and location data add insight to the customer journey - lnkd.in/dcNRYaZ
Check it out our #webinar last week on #mobile location & #data: ow.ly/T9ed303WEGQ
How much can you trust data? The answer is important for expectations and planning with confidence. ow.ly/yyvn303Ltua
Glad you enjoyed it @diegosocart12 x.com/diegosocart12/…
Insightful @awwebinars with YP. Good to hear case studies using real data to improve business & marketing. #AdweekYP
Luke Edson retweeted
@ypforbusiness x.com/awwebinars/sta…
Problem: 55% of marketers are not confident in their company’s understanding of the customer journey #AdweekYP
Luke Edson retweeted
Not only media performance but deliver business results as well -- that's what @ypforbusiness does x.com/awwebinars/sta…
Takeaway: Combine search and location intent data to deliver outstanding media performance #AdweekYP
Learn how to become a better mobile marketer. Register now: bit.ly/2bfQ0wS
Luke Edson retweeted
YP brings search and location data together in “audience cartography”: The dominant use of location data in m... selnd.com/2av7NmB
Connecting the dots is what it's all about. x.com/ypforbusiness/…
Just a few examples of types of data found in our audience segments #ypinsights #cartography ow.ly/mncp302Bo1n
Connecting data people & places #cartography #ypforbusiness x.com/LocalSearchAss…
Audience Cartography by @YP seeks to bring location insights to multi-location brands: bit.ly/2a09WmC
Introducing YP Audience #Cartography to help turn data & insights into results for advertisers: blog.yp.com/?p=1123
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