Lucas Oliveira @lucasolvb

6am 🇧🇷 Let’s work!

One of the most underrated parts of building a business: Management and process. Without it, things break as you grow. You lose money, time, and control. In one of my companies that was already running for a while, I stopped following the process and ignored the small details.…

When I started working on the internet, I thought I could control everything... my routine, my health, my time with family and friends. But I quickly learned that when you’re building something real, balance doesn’t exist at the beginning. All your focus goes into making it…

3 HARD LESSONS I learned in my entrepreneur journey (I lost a lot of money learning these the hard way) 1. Never build big businesses without a contract Handshake deals break faster than you think. 2. Don’t start something just for the money. 3. Be careful with who’s…

If you’re not ready to hear brutal feedback on your MVP, you’re not ready to build a great product. It’s better to be a little sad with real feedback than happy with fake validation. Only one of those helps you improve.

deep work to launch my app in the next days!!!

The more I study apps and improve my own idea, more new app ideas I have every day. At first, it felt like momentum. Now I see it’s a trap. If you don’t stay focused on one, you’ll want to build five things at once… and finish none of them.

Had a call with a friend today — we were talking about backend and app structure. It’s crazy how I can sell anything… but I still don’t understand a single line of code. Two completely different POVs. Both necessary. To build something big, you need people who think…

When I started in digital marketing, the most important thing wasn’t a course or a mentor. It was the environment. I lived with 2 friends chasing the same goal. Most of my circle was building something online too. That changed everything. Because working in digital isn’t…

I thought picking the app name would be the easiest part. It’s not. I actually decided on one last week… Then realized it only made sense in Portuguese. In English? It didn’t hit at all. Now I’m back to zero. And it’s driving me a little crazy. Funny how something so “simple”…

finishing the mvp :) portuguese and english checking your outfit in real time. personalized results. fast.

You’ve probably seen this before. Maybe you’ve even done it yourself. “What do you think about this outfit?” “Is this good for tonight?” That’s exactly what’s happening in this video that I created fast with Veo3. And honestly — it’s funny. But it’s also real. Every day,…

Last weekend, I talked to 3 friends: → One was going to a birthday party → Another to a business event → The third to a restaurant All of them asked me the same question: “Do you think this outfit is good for where I’m going?” It’s funny how common that is. Everyone wants…

Today I downloaded 7 apps in the same niche as mine. Now I'm breaking down every detail: → User experience → Onboarding flow → Paywall strategy → Pricing logic Why? Because building an app isn’t just about creating something new. It’s about improving what already exists —…

Now: I’m analyzing other apps in my niche. Their onboarding has 5x more steps than mine. At first, I thought: “Keep it simple. MVP fast.” But here's the truth: If I promise personalized analysis + results… Then I need to collect enough data to actually deliver that. So now…

Ever lived a moment where your outfit changed everything? A meeting. A date. A random compliment that shifted your whole mood. Style isn’t just about looks. It’s about energy. Tell me your story — I want to hear it... and I want you test my app!

We say “don’t judge a book by its cover.” But society always does. Your outfit is your first impression. Before you speak, people already feel something about you. It’s not about dressing to impress — It’s about dressing to express.

Why I’m building this app. It’s not just about outfits. It’s not just about “what to wear.” It’s about how you feel when you look in the mirror. Confident. Seen. Comfortable in your own skin. Here’s the truth most people won’t say ↓ Most people don’t struggle with fashion.…

First MVP goal: → Relatable problem → Clear solution → Urgency to download That’s the formula.