Manoj | E-commerce Media Buyer @manojbash
Top E-commerce Media Buyer for 7-8 Figure DTC Brands | Generated over $120M in ecom revenue and I am giving it all away here: https://t.co/pq8t7CzCmY manofy.com Joined August 2020-
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Your first store will flop. Second store will flop. Third store will flop. Each one will “fail,” but each one will teach you lessons. By the time you hit your winner, You’ll already know how to scale it to six figures. Failure is just the training camp.
You can't optimize what you can't measure. My lean CRO stack after testing 50+ tools: 1. Heatmaps (Vitals/Lucky Orange) → See where users rage-click & bounce 2. A/B Testing → Data wins, opinions lose 3. Analytics (GA4/Triple Whale) → Platform ROAS ≠ accurate 4. Surveys…
47 hook variations won't fix your broken funnel. Stop optimizing the wrong things. I see it every week in our audits: → 47 different ad hooks tested → Page loads in 6+ seconds → CTA buried below the fold → Offer doesn't match the audience You're polishing a broken funnel.…
Your 47th hook variation won't save you. Your 6-second load time is killing you. Your buried CTA is killing you. Your irrelevant offer is killing you. Fix the foundation. Then test hooks. Which one is killing your conversions?
We made $4.7M in the last 365 days with this strategy. It wasn’t “better ads.” It was a better system: → Meta ads that match intent (creative → audience → offer). → CRO-optimized landing pages (clear value prop, proof, fast load, bold CTA). → Funnelish for clean funnels,…
We made $4.7M in the last 365 days with this strategy. It wasn’t “better ads.” It was a better system: ⃗→ Meta ads that match intent (creative → audience → offer). ⃗→ CRO-optimized landing pages (clear value prop, proof, fast load, bold CTA). ⃗→ Funnelish for clean…
real talk: stop chasing CAC, start compounding LTV. make reorders a no-brainer: fast ship, fun unboxing, nurture via email/SMS, loyalty + subs, VIP offer. track 30/60-day repeats. Your marketing hits harder when people come back for 2nd purchase.
Most DTC brands don’t have a growth problem. They’ve got a focus problem. At the end of the day, it all comes down to 4 levers: • Traffic (the right people, not just more clicks) • Conversions (stop bleeding at PDP/checkout) • Offers (bundles, promos, AOV plays) • Retention…
Scaling isn’t about throwing more $$ at ads. It’s about hunting the next winning angle before your current one tanks. Creatives die fast. Angles keep you alive. That’s how you scale without burning money.
Locked in for Q4. We’re already seeing the pre-Q4 effect kick in - 100% growth rate and doing $900k/month. And the crazy part is Q4 hasn’t even started yet. This is the season where e-commerce brands either explode or get left behind. The demand is there, but scaling…
Most brands don’t have a scaling problem. They have a creative supply problem. Media buying is easy when you never run out of angles.
CPM isn’t the problem. Your ad relevance is. Meta rewards scroll-stopping content… not big budgets.
The best marketers aren’t media buyers. They’re psychologists who know how to engineer desire.
Scaling isn’t about raising budgets. It’s about finding the next winning angle before your current one dies. Thoughts?
You don’t have a Facebook ads problem. You have a storytelling problem. Most brands blame the algorithm, targeting, or rising CPMs. But here’s the truth: people don’t buy products. They buy narratives. A skincare brand isn’t selling lotion. It’s selling confidence. A fashion…
You don’t have a Facebook ads problem. You have a storytelling problem. People buy narratives, not products.
Hi X Fam, I am super excited to announce that I’ve started an advisory position for Email Grow. This tool is solving one of the biggest hidden problems in e-commerce. Here’s an example: ⃯⃗→ A DTC brand we worked with was only capturing 8% of buyer emails at checkout. ⃯⃗→…
We turned 1% conversions into 5% in 5 weeks without spending a cent more on ads. Most brand owners think they have a traffic problem. Nah… it’s usually a conversion problem. And the worst part is, they keep shoveling more money into ads instead of fixing the checkout leaks…
Which part of paid ads stresses you out the most?
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