Matt Robinson @mattmrobinson
CEO - advertising. 25 years' experience in media agencies, creative agencies, digital agencies, and client-side marketing. Dad of 3. linktr.ee/mattmrobinson Sydney Joined November 2008-
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If you like basketball, this is one of the best threads of all time. UGC at its best
If you like basketball, this is one of the best threads of all time. UGC at its best
@BastionCollect acquires award-winning digital creative agency @AnalogFolk_AU hubs.la/Q02ppyWL0
Could we see another Roosters' magic trick in Las Vegas? 🧙♂️ #NRLThrowback
Absolutely mind blowing
Absolutely mind blowing
The mixing of reality and immersive virtual experiences is where the magic is. Super impressive.
The mixing of reality and immersive virtual experiences is where the magic is. Super impressive.
1/3 of global advertising is so boring it has no long-term impact, despite how much media is thrown at it, adding to what Field & Morgan call 'cost of dull' (more media $ spent on boring ads to get the same effect as creative ads) Avg UK/US ads: 2-⭐ via Andrew Tindall, System1
Believe 🐓#EastsToWin @NRL
Woah. 🧠
Brick. Wall. 🧱🏆 #Matildas #FIFAWWC #TilitsDone
That was absolutely incredible @TheMatildas #FIFAWomensWorldCup2023
The Matildas’ opening match against Ireland in the FIFA Women’s World Cup 2023™ was an out-of-the-park hit with viewers, reaching 4.88 million people across the screens of the Seven Network. Source: 7PR
surely, this cannot be a real quote?!
Students at NYU asked the creators of South Park the million-dollar question: “What makes a good story?” They gave one of the best explanations of story I’ve heard: “If we can take the beats of your outline, and the words ‘and then’ belong between those beats… you got…
“He's running around with a whip and a hat. He's massively unprepared to fight the Nazis. The big man up top has done him a favour at the end there. I mean, what are they playing at? opening the ark and thinking they can control the wrath of God, it's embarassing.”
Rob Campbell @Robertc1970
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103K Followers 0 Following Want us to help promote your brand, new campaign, or whatever? Let's do it. email paul @ https://t.co/4VoxIeIIGJWill Humphrey - @left.. @Will_Humphrey
13K Followers 7K Following Proposal Strategist in Consultancy. Ex Advertising/Comms person. APG tutor. Stoke fan/music lover/punner/husband/father. My views don't represent my employer's.Les Binet @BinetLes
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11K Followers 5K Following @Fawnbrake, StratHack® Company. Planner of Year. Founder. Ads. Write. Talk. TEDx. Adjunct Professor. Also: @childrensociety @tulsehillJFC @WACL1 #Swimcoldfaris @faris
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This might be the craziest save I’ve ever seen
One of the key differences between ad agency/client vs early stage VC/founder relationship dynamics that I'm still adapting to (since my brain is hardwired for client service by default): - At agency, a brand client can put you under review on a moment's notice, so you're always…
I want to read about the bonus this cameraman gets. What an incredible job here.
What a project. We all wake up. We all eat breakfast. We all find a way. 100 Reasons To Rise. A docu with my favourite photographer the incredible @misanharriman capturing a century of humans as they rise. Proud of @uncommon_studio & our excellent partners @Quaker
100 Reasons to Rise x @Quaker 📸 A photo documentary from the acclaimed @misanharriman capturing people aged 1 to 100 at breakfast on their mornings that matter. . Explore the digital exhibition ⏬ 100reasonstorise.com
A lone female police inspector who was nearby rushed to Westfield Bondi Junction, Sydney, upon hearing of multiple stabbings. She shot the perpetrator dead. He has murdered 5 people. More are in a serious or critical condition, a police press conference has just heard.
The idea that newsletters should be direct response vehicles is imho antithetical to the whole point of content marketing but whatevs
Another big step forwards in the growth of the program. Excited to have you on board, @TheJetOnTNT!
The NBL has announced the appointment of NBA legend, @TheJetOnTNT, as Head of Next Stars’ Player Initiatives - North America. Read more: bit.ly/KennyNextStar
That time I was late to a Des Hasler press conference. youtu.be/MZie0bS-p_E?si… #nrlfootyshow
The NBL has recorded the third highest attendance rate across its 46 season history. Only crowds in 1994 and 1995 were higher than this season those years including 14 teams (compared to 10), so achieving the feat having far more teams and games played across the season.
This is traditionally known as positioning
“If you try to please everyone, you please no one.” This is why 'niching down' is such a huge unlock for startups and new products.
You don't always get it right as a parent. But when you see your kids are becoming besties, it's a pretty good feeling.
Kelly is allowed to be horrible. He's on a minimum contract.
Las Vegas March 2nd The place to be ! NRL in the USA!!
Secret talks are under way for a $23m, 10-team US super league competition that could give the NRL a permanent foothold in one of the world’s biggest sporting markets. A a consortium has met ARL Commission boss Peter V’landys to table a proposal for ‘NRL America’ – an elite US…
No need to mention other codes at all. Theres a lot to be excited about in Rugby League. * The NRL broke 4m in attendance for the first time ever at a record attendance average of 19,633. * A hugely impressive expansion launch from the Dolphins which added materially to the…