Mia P @mia_unhashed
growth marketing for some of your fav crypto companies | GEO/ SEO | paid ads | ugc with content engines | bridging web3-web2 | @quicknode @aleohq @moonpay New York, USA Joined December 2018-
Tweets11K
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Followers6K
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Following1K
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Likes12K
the traditional crypto playbook isn’t working anymore. incentives. airdrops. community. all fading away. one of biggest bridges doing 50m+ in daily volume is running ads retargeting users. without onchain metrics on how much the retargeted users are swapping/ bridging, it’s…
doing growth isn't "kols" it's narrative, positioning, messaging, co-marketing, paid, organic, ugc, and copywriting all done together and those kols don't work anymore
sometimes i just feel like i go from happy hour to happy hour and i have no idea what i am doing with my life in crypto
looker studio is the most underrated analytics tool in the market i literally sometimes use it as the ONLY reference point for my clients go look at it if you haven't already
with institutions entering crypto, and the shift to stablecoins, crypto marketing is going to move towards traditional forms of advertising. i am starting to run x and google ads for a stablecoin provider targeting a 27 trillion dollar market of international payments. they…
most wins happen at the edges best product has 70% more customers than bottom 100 combined best services have 70% more clients than bottom 10 combined be at the top or don't play the game
branded content doesn't work. no one gives a f** ppl see you as selling stuff through it. instead do: unbranded content or make it exec-led best examples bitwise cio memo by @Matt_Hougan the weekly stable by @chuk_xyz
the things that are easy to do are also things that are easy NOT to do -workout -call friends -do focus work -gratitude journal
you don't want to be a content creator who tries to 'monetize' their audience you want to be an entrepreneur who can build a following for their mission and product repeat after me: traction >> hype
crypto marketing is broken. here’s some data from one of the biggest ecosystems in crypto (hid name for privacy reasons) data shows that it drives traffic of ~100k every day. the website has 378 pages in total. docs. grants. airdrop claims pages in these 3 categories drive…
There's difference between HYPE and TRACTION hype == getting popular traction == knowing what you'd do about it
the crypto marketers ATE last night (literally and figuratively) thank you @jkey_eth for curating one of my favourite communities nyc is a riot

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