Michael Rosetti @michaelrosetti1
Currently building The Social Adz — driving profit for e-commerce brands through direct response UGC & paid ads. beacons.ai/michaelrosetti Free Stuff to Make $ 👉🏻 Joined March 2018-
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Following400
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We’re on a new journey. Lfg so excited about this 🔥🔥
We’re on a new journey. Lfg so excited about this 🔥🔥
Whoever said that business is like getting kicked in the balls for years on end with no light at the end of the tunnel.. truer words have never been spoken.
Open up LinkedIn. "We've banned Cokes in our office. Sugary drinks aren't just harmful—they're detrimental to both physical health and cognitive function." "What about Coke Zero? This study shows they're not bad → links study" "Yes but Ronaldo hates Coke so let us learn from…
Tested cost caps and performance fell off a cliff? Most media buyers still misunderstand cost controls. They avoid using them altogether. Or they set it and forget it. Then they wonder why performance drops off a cliff. The truth is cost controls are one of the most powerful…
"Invitation: Michael and ABC Company" I wonder who this meeting is and where it came from. "Hi, I received a meeting invite from you and I wasn't expecting it. Can you give me some context please?" "We do XYZ I thought it'd be relevant so I sent you an invite, looking forward…
Here's the ultimate stage of all red flags ecom brands should watch out for. It beats any of your favorite Pokemon's final evolution. Getting a 4X, 5X, whateverX guarantee ROI, ROAS, CPA. You name it, if there's a guarantee before the metric, the only thing you should be…
"What are you looking to get out of this partnership?" "We're struggling to hit our ROAS targets, we're at a 1.5 and we need a 4X" "Alright, what's your AOV?" "About $25" "Ok, what does your 6 month customer LTV look like?" "Dunno. Look can you get us 4X?" Way too many…
Your top spender is hitting creative fatigue. Now what? Most operators don't even have a creative fatigue problem. And for the few that actually do, it's like hitting a brick wall. Same goes for lots of agencies. Reliant on one or two concepts to carry the account and once…
Don't be fooled by what you see on your favorite guru's LinkedIn or IG page. It's tough out there right now. Margins are gone. Brands are struggling. Most agencies aren't doing any better either. A select few are crushing. There's always going to be some that are doing well…
Fancy new customer acquisition funnels are killing your profitability. This client went from struggling to scale beyond $100/d to confidently spending $1k/d+ All it took was implementing this ONE cold traffic offer strategy. E-commerce founders often overcomplicate new…
Dodged a huge bullet the other day. The one that would lead to another disappointed founder hating on agencies. I was offered a big profit share model if I took on the client. The challenge is, the ad account performance has been absolutely terrible for the last 6 months.…
Most ecom founders come to us looking for experts to scale their brand. A lot of them don't even know how to do proper marketing in 2025. Not this guy. He's as much of a pro as we are. He hired us for variety in ad creatives, out of the box thinking and to take over his ad…
I haven't been this excited for something since I was 5 and waiting for Santa. Last 45 days have been fun for our brand. We scaled faster than I thought we could, til we were almost out of stock Was about to place 2 orders for new inventory in March. Found out the government…
The brands that will be successful in the next few years won't be the ones with the best creatives anymore. With the way things are evolving, it won't be long until Meta will just generate the creative & copy for you with the click of a button. So who's going to win when…
Onboarded a supplement brand a few months back that's been struggling heavy on new customer acquisition. We helped them grow rapidly for the first couple of months, but then hit a ceiling. So we started diving into the why. Great creatives? Check. Conversion rate? Check.…
Crushing ecom customer acquisition in 2025 is unlike any previous year. If you don't continuously: Bang out ad creatives Test new landing pages Come up with new scalable offers You have no chance. One of the biggest misses I see with a lot of brands today is landing pages. You…
Been in the agency game for over 4 years now. It's got some of the highest highs and lowest lows I've ever experienced. We all know the profit margins are amazing but you also have to deal with lots of clients which isn't always the most fun part. We've been burned out. We've…
Some founders are truly delusional. This actually happened to me last week. A brand founder booked a call with us looking for ad creatives. We hop on and he isn't ready to commit for a full ad creative package. So I ask him if he'd like to do a paid trial first. He agrees, we…
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