Mike Casebolt @mikecasebolt
Leads Brand Design @mixpanel caseboltdesign.com Boulder, CO Joined April 2009-
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Sixteen years ago, Mixpanel pioneered event-based analytics, which transformed how products were built. Today, 29,000 teams across the world use Mixpanel to make decisions with data and innovate with their customers' needs in mind. Our legacy as the most innovative digital…
🎉 Introducing: Interactive ASCII Component for @framer. Turn your images into interactive ASCII art with fully customizable properties. RT + comment "ASCII" and i'll send you the component :)
We’re never going there. Creativity is made, not generated. You can read more at procreate.com/ai ✨ #procreate #noaiart
Excited for this launch, curating branded product experiences!
Excited for this launch, curating branded product experiences!
I've dedicated my career to focusing on the intersection of Brand & Product Design and I've spent years archiving branded product experiences across a variety of digital products. In doing so, I've realized there really isn't a great place to discover these types of emotive…
📢 I’m excited to announce the 2nd edition of Laws of UX: Using Psychology to Design Better Products & Services! I’ve been quietly working on this project and today I'm happy to share that it's now available for pre-order.
What is a “great” growth rate for our product? Are we keeping up with industry average user retention? What should our marketing performance goals be? Explore answers to these questions and more in our 2024 Benchmarks Report 🚀 mixpanel.com/benchmarks/
Investing in your brand is a big decision, and that’s even more true for startups. We asked @Goodside_Studio's @daniellelaroy and @jstrelioff for their advice on maximizing the ROI of your rebrand—from nailing the timing to setting up the right process: bit.ly/3rx9clK
Spark will build the right report to get you the right answer, complete with the corresponding chart. Spark will be rolling out in a closed beta soon, and we’ll be working to make it more robust in the coming months.
Today, we’re giving an early glimpse of Mixpanel’s first step into generative AI. It’s called Spark, and the concept is simple: If you have a product, marketing, or revenue question, just ask in plain language. mixpanel.com/blog/spark-bri…
"Brands are treated as living beings these days. So they need to have an internal philosophy that shapes and informs every decision the company makes. What do you stand for? What future are you trying to build? Who are you not for?" An incredible interview w/ @PaulJun_
Do you work in a brand/marketing design role at a tech company? Wanna come on my podcast and talk about your work? DM me! I’m building up a list of potential guests for the rest of this year :)
One of my favorite parts of this brand update was working with our buds at @Niiceapp to make our brand guidelines with Niice Docs! You can check out them out at brand.mixpanel.com 1/3
Our brand work for @mixpanel was featured on @ucllc today. Solid critique and incredibly valuable for us to keep pushing the work we do. Thank you! "There is More Where Data Came From" underconsideration.com/brandnew/archi…
Brand is not just your logo. Brand is not just your website. Brand is not just your colors. Brand is not just your illustration. Brand is behavior: mixpanel.com/blog/brand-is-…
Join us Wednesday, April 26th for a livestream with the design leadership team at @mixpanel and get an inside look into how they've made their relationships between managers and designers more human-centered. figma.zoom.us/webinar/regist…

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