Mike Holland @mikemetrix
Marketing and PR professional, Marketing and Communications Director, OlsenMetrix Marketing olsenmetrix.com Peterborough, UK Joined October 2009-
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Thank you to Larkfleet Homes for helping our Built Environment students with their project of designing an extension for our purpose built house. We even had one of our ex-students in, who now works for Larkfleet, mentoring our students. #morethaneducation #futurefriday #thinkutc
Marketers are under pressure not just to be masters of their own discipline but play a role in business leadership. The Levitt Group’s Five Great Minds event offers insights into skills required.. 12 June, Westminster Business School, London. cim.co.uk/event/96534/
Newspapers and magazines ain't dead yet. Not even the print versions for which many obituaries have been written. News brands’ total market reach across print and digital increased 3.5% to 47.7 million in 2018, according to figures from PAMCo. embargo.pamco.co.uk/wp-content/upl…
The 4-bedroom Folkingham chalet bungalow at Nettleham Chase built by our client Allison Homes has been shortlisted by First Time Buyer Magazine for its readers’ awards in the Best Family Home category. Feel free to give it your vote at ftbawards.com/award-category…
An interesting 'defence' of #TV #advertising marketingweek.com/2019/02/04/mar… from @markritson
As an over-60 #SME owner working for many B2B clients, this marketingweek.com/2019/01/18/hel… article from Helen Edwards describing the difficulty of getting #marketing teams in their 20s and 30s to understand B2B and over-60 target markets seems 'spot on'.
It seems "no idea is a bad idea" when #brainstorming may be a bad idea. campaignlive.co.uk/article/no-ide… Interesting.
More respect in #marketing suggests Helen Edwards. marketingweek.com/2019/01/03/hel… Good idea. Would also be good in wider spheres of business, politics and life in general.
And the Co-op also supports Fair Trade and contributes to local 'good causes'.
Two photos with Pauline Foster @pfkcommsagency - last week at Peterborough PR Awards and some years ago outside Smye Holland Associates offices. Happily neither of us seems to have aged in the intervening years ...
Sad to see that #GDPR seems to have had little practical impact on consumer perceptions of how businesses use their data for #marketing. And maybe little practical impact on how businesses in fact use their data. cim.co.uk/newsroom/relea…
Campaign launched to ban lies in political #advertising campaignlive.co.uk/article/ban-li… The fairy tale theme seems appropriate because it will take more than a genie in a lamp or fairy godmother to make it happen. Unfortunately. But I've signed up.
#Advertising execs rank below politicians as Britain’s least-trusted profession says new survey. What does that tell us about #marketing profession more generally, I wonder? ipsos.com/ipsos-mori/en-…
"#Marketers are not the market. And they are meant to know that." @markritson's entertaining but well-researched demolition of Gary Vaynerchuk's views is worth reading. It really says nothing new. But it is such a good article marketingweek.com/2018/11/16/mar…
Well, here’s a surprise. 100% of executives responsible for #businessplanning say it is important! And 100% say it has direct business impacts. But benefits are costs (77%) ahead of customer satisfaction (68%) or market opportunities captured (52%). marketscreener.com/news/Anaplan-R…
An excellent evening - not just informative but also entertaining.
An excellent evening - not just informative but also entertaining.
Interesting research-based white paper from You Gov. marketingweek.com/knowledge-bank… Do consumers want #brands to take a stand on ‘political’ issues? Apparently they have more to lose, and less to gain, in UK than in US. There must be some ‘read across’ from this research into B2B.
A useful 'quick read' on business strategy ...
"You must be able to prove that dealing with you will create advantage for your customer, not merely help them to avoid disadvantage." Who says so? Malcolm McDonald. Come along to this event to hear more. cim.co.uk/event/92733/ (If you need a guest ticket, DM me).
Why not come along to join George, me - and Malcolm Macdonald?
Why not come along to join George, me - and Malcolm Macdonald?

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