Social media strategies that always work. I’ve been on social media since MySpace. And here are my followers per network: YouTube – 1.25 million Facebook – 1 million X – 461k Instagram – 520k TikTok – 192k LinkedIn – 599k Here are the social media strategies that continually work… 1. The hook is the most important part – you only have a few seconds to capture people’s attention. Think about your hook and test variations on X, through paid ads, or by just talking to people. 2. Comments help more than likes and shares – ask questions in your content. And not “yes” or “no” type questions… focus on ones that get people to leave a sentence or two. It causes more views. Social networks know it takes more effort to leave a comment than hit “like”. 3. Adjust your content for each social network – the same content never works for all social networks. For example, TikTok likes more basic and newbie content than Instagram. B2B content does really well on LinkedIn and YouTube. 4. Talk about new stuff – no one cares to see the same old stuff over and over again. Talk about new stuff, and your content will do better than regurgitating the same old stuff. 5. It’s not about followers, it’s about engagement – sure in the past follower count helped, but what was more important in the past was engagement. This still holds true today. You need to get people to read or watch your whole content. Think of a soap opera or a movie, how can you keep people engaged. Taking people through an emotional rollercoaster helps. 6. Lo-fi content – social media was never about highly produced content. It was always about authentic, real content. When we analyzed 3000 business accounts on TikTok and Instagram, we found that their lo-fi content, on average, got 34.04% more likes and 18.52% more comments. 7. Respond to comments – you are supposed to be social on social media. Respond to comments and messages in your inbox. It helps with future engagement and builds a loyal community. 8. Don’t focus on driving people off the platform – social sites want people to stick around, not click on a link and leave. If someone is going to leave their platfrom they want it done through an ad click… not a link you posted.
@neilpatel Engage deeply with your followers for real growth, not just numbers.
@neilpatel Very useful tips. Well, you've officially hooked us. You can add 1 to your X number.
@neilpatel Man MySpace. Now THAT'S ancient and by today's standards. Some Web 1.0 memories...
@neilpatel This is a mini course that people charge $$$$ for. Which platform do you think is ideal if someone is starting as a service provider?
I think the most basic things work well and neil tell all the important basics things to us about marketing. The problem is lot of people still didn't follow these and tell that their marketing strategy is lame.but the reality is our effort is lame. But,here my question is most of people in twitter or any XYZ platforms tell to follow lot of people in hope of follow back, i also think this strategy is garbage , but i want clear feedback from you all that what should new creator do to avoid it , or should they follow so called follow back strategy ?