John Nesbit @nesbit

CEO, The Customer Factory agency. Superior marketing advice for healthcare practice owners who want to prosper through reaching and serving more people TheCustomerFactory.com Atlanta, GA Joined July 2008

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John Nesbit @nesbit

3 months ago

Is it true? "Good deals happen fast, and bad deals happen slow."

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John Nesbit @nesbit

4 months ago

I just saw there’s a branch of the #NoKingsDay rally happening in London. Were they literally have a king!!! lol!

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John Nesbit @nesbit

8 months ago

I predict the “executive order” will be trending this time tomorrow.

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John Nesbit @nesbit

12 months ago

Consistency in promoting yourself is more important than quality. Just being there and being helpful to people is what’s important. The rest is style.

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John Nesbit @nesbit

12 months ago

Never justify your prices. Anyone who starts by challenging you on your prices isn’t truly sold yet - or is not a good fit as a customer. I’ve recognized a pattern that when we take on a client who made us justify our pricing, the relationship is often not a good one. Better to…

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John Nesbit @nesbit

12 months ago

I love (sarcastically) these Geo-fencing new patient marketing campaigns where you carefully target patients who are visiting other doctor’s offices. Think about that for a second. They already made their choice and probably paid them for care. It’s going to be more difficult to…

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John Nesbit @nesbit

12 months ago

If you feel like you have to use fancy words and psychology tricks to get people to buy from you then there’s something wrong.

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John Nesbit @nesbit

12 months ago

Even though people say they like ads that are authentic and sincere, business owners who are new to advertising often put on a false personality when they write their ads. It’s not them. That false face just gets in the way of you communicating to your audience. As the old…

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John Nesbit @nesbit

12 months ago

The most vital skill in marketing is not some psychology hack where you trick people into saying “yes.” The most vital skill is the ability to be authentic. And it is a skill as we’ve all been trained by bad marketing that lying is effective. Truth makes for a great long-term…

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John Nesbit @nesbit

12 months ago

Wishing you a great and prosperous week!

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John Nesbit @nesbit

12 months ago

How long it takes for marketing to start getting new patients: - SEO/Website - 6 to 9 months - Postcards - 6 weeks - social media posting - 4 weeks - Google search clicks - 14 days - Facebook ads - tomorrow

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John Nesbit @nesbit

12 months ago

Why do most websites under perform? You website is the center of all your marketing. It should be your most productive piece. In fact, the reason most websites are forgettable is because they were created by a web designer whose client was the business owner - and that’s…

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John Nesbit @nesbit

a year ago

How much should be spending on your marketing? Enough that your pulse races with excitement for the results.

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John Nesbit @nesbit

a year ago

Regrets? The saddest kind of practice owner I meet are the old guys who’ve been in practice for 30+ years and are only just now deciding to “go for it” with marketing their practice. I can’t help but wonder how many people they could’ve helped and how many lives they could’ve…

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John Nesbit @nesbit

a year ago

If you’re a healthcare practice owner and don’t have this book, you are not maximizing your potential.

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John Nesbit @nesbit

a year ago

Reaching and helping a lot of people is about building your legacy as a practice owner. Seek to impact changes thousands of lives. Be a household name in your area. Be known as a great healer into history. Inspire the future.

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John Nesbit @nesbit

a year ago

Don’t let a spreadsheet destroy your practice. One of the great benefits of online marketing is you can measure the results. That’s also its biggest liability because that measurement is ALWAYS flawed and under representative. For example, say your Facebook ads reach 50,000…

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John Nesbit @nesbit

a year ago

Do yourself a favor and cultivate multiple ways to procure new patients. Relying on just one channel, even if it’s working great, put you in a dangerous position should something happen to that channel. Spend a little of your profit on exploring new ways to market. It’s an…