Nigel Brophy @nigelbmc
Brophy Media Consulting takes on the challenge, resolves the issue and ensures the process runs smoothly. brophymediaconsulting.com England, United Kingdom Joined February 2017-
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With so much controversy swirling around the media world you would be forgiven for thinking that our largest media agencies' leaders would offer advice and guidance. Why don't they? @BrianJ49 mediavillage.com/article/meanwh… via @MediaVillageCom
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Publicis Dublin to give English staff 'three lie-ins' if England wins the Euros campaignlive.co.uk/article/public… via @Campaignmag
Advertisers must have meaningful measures in place on their digital activity. Gig-economy click farms surge during Covid-19 campaignlive.com/article/gig-ec… via @Campaignmag
AdTech is beneficial to advertisers 'when used smartly' but a very large % of programmatic buying is targeting at broad socio demographic groups and doesn't use Adtechs' 'sophisticated targeting capabilities'! campaignlive.co.uk/article/negati… via @Campaignmag
Just to say at BMC, we don't 'simple shrug' to a 'missing 15%! We sort it! We should be outraged by programmatic's 'missing 15%' because tech can solve it campaignlive.co.uk/article/outrag… via @Campaignmag
Adam Smith, Group M's media forecasting guru, dies aged 58 campaignlive.co.uk/article/adam-s… via @Campaignmag
The great ad skip: ‘Excessive’ video-on-demand advertising a turn-off for consumers irishtimes.com/business/media… via @IrishTimesBiz
Nigel Brophy retweeted
Please spread the word! #viva_la_Rowvelution ♥️⚪️💚 change.org/p/steve-curran…
Good news on Programmatic - let's hope we move away from buying 'demographic' audiences - what a waste! lnkd.in/dVuDhTJ lnkd.in/dyqC2Jj
This news along with recent developments post GDPR will have affect marketers media mix. lnkd.in/dBk4hEA lnkd.in/dx3D4m3
Good piece by Phil touching on the supposed use of Programmatic advertising. Always on digital? My arse! bit.ly/2FwXPga via @Campaignmag
Good article by Bob, sharing the current situation the CMO's are in and the tasks they face in media mix modelling. lnkd.in/giJQmYa lnkd.in/gKFSyum
This mornings Campaign Media news! More black boxes for digital advertising!
This is the way forward to address the way people view TV prn.to/2wqxJHK lnkd.in/dBx7yDF
Well done GroupM as it launches A New Addressable TV Business In The U.K. - as long as its cost effective prn.to/2wqxJHK
Excellent article by Mark Ritson (great writer) - giving us a good insight into the intricacies of Google! lnkd.in/dXsdbFQ
Excellent article by Mark - good insight into Google’s lack of transparency should have us all worried marketingweek.com/2017/09/13/goo…
Who's behind deceptive pricing, the company involved in all the programmatic buying stages perhaps? G=Greed! lnkd.in/dPMFDVY
Great initiative by Oz ThinkTV-in agreement with Dan-looking forward to Phase II po.st/qXmi9o
Great initiative by Oz ThinkTV-in agreement with Dan-looking forward to Phase II disq.us/t/2tj4oe3
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