Nick Thorp @nthorp
Digital professional with a family to keep me grounded in the analogue world. Christchurch City, New Zealand Joined May 2008-
Tweets395
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Followers72
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Following252
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Likes120
Many brands try to squeeze more out of their best customers in November. That’s backward. Your VIPs are already near their natural cadence; pushing harder delivers diminishing returns - you need fresh VIP's. Reactivation strategies from Dela Quist linkedin.com/pulse/early-re…
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“We believe that in the near future half the people on the planet will be AI, and we are the company that’s bringing those people to life.” Wondery's new AI podcast network flooding the world with cheap content. hollywoodreporter.com/business/digit…
Going through a lot of BCFM presentations looking for nuggets. Klaviyo reporting an inverse relationship between AOV and discounts: AOV $50 = typical around 30% discount AOV $150 = typical around 10% discount The bigger your orders the more of your margin you get to keep.
Know your email metrics, unsubscribe and spam are entirely different signals. Unsubscribe. A a signal of preference: “I signed up for this, but I no longer want it.” Spam. A signal of violation: “I never asked for this, or I don’t trust this sender.” linkedin.com/pulse/managed-…
Personalised news as a remix. The consumer in me thinks this is fantastic, the publisher part is a lot less sure. niemanlab.org/2023/12/rise-o…
The social web is changing in three crucial ways: It’s going from public to private; it’s shifting from growth and engagement to increasing revenue ; and it’s turning into an entertainment business. theverge.com/2023/7/3/23782…
Nick Thorp retweeted
I've learned so much from @hubermanlab, but podcasts make recall and discovery challenging. Huberman AI uses the latest models from @OpenAI to search every episode with Google-level accuracy and summarize the results. huberman.rile.yt
Practical advice on eCommerce improvements (with pictures!). Think of it as an early Christmas present. thegood.com/insights/5-tes…
Take a leap of faith and give the gift of dopamine today. Great thread on overcoming problems in the new world of marketing.
Take a leap of faith and give the gift of dopamine today. Great thread on overcoming problems in the new world of marketing.
"What if iOS 14 was a gift in disguise?" Shedding some welcome light on the long dark night of attribution commonthreadco.com/blogs/coachs-c…
"Orwell never lost a moment’s thought to whether Animal Farm might look better in 12-point Helvetica." Content Creation: Linear Thinking Matters More Than Tools contentmarketinginstitute.com/linear-thinkin… via @CMIContent
Anything to keep people reading. Should you turn your “read next” links into a game? There’s a widget for that. nie.mn/3jip0SQ via @NiemanLab
Currently pondering this Dave Snowden quote "practice without sound theory isn't scalable".
Are ads driven by 3rd party cookies: 1) a consumer experience that makes people feel good about the brands pursuing them? 2) a constant reminder that their data was being used to sell them things? Affiliates and authenticity posited as an answer. adweek.com/performance-ma…
Great series on messaging fundamentals.
Agree with this. So many change requests, so few tangible reasons for requesting them.
Agree with this. So many change requests, so few tangible reasons for requesting them.
"Facts tell, stories sell… but don’t ever teach. If you teach, they don’t need to buy your stuff.” (12:23) Email content advice on turning customers to subscribers from ecommerceuncensored.com/eu213-turning-…
"The deep failure in thinking lies is the mistaken assumption that thriving, successful and functional realities must necessarily be legible." An antidote to the utopia of the perfect system (one that even agile project mgmt can't escape you from!). ribbonfarm.com/2010/07/26/a-b…
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AppInsightsPlatform @appinsights_
395 Followers 1K Following The best app insight platform for iOS developers. Dramatically speed up your development cycle. Find and fix even intermittent and subtle problems.
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29K Followers 1K Following The most conversion-optimized Shopify theme: https://t.co/wkPvETdGxU The most trusted CRO and landing page agency: https://t.co/lC3D2ZX0vF
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Scott Bartnick | Foun... @ScottBartnick
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