Ollie @olliewroberts
Ecom | Info | Affiliate Joined August 2022-
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I’m never launching the same ad twice with 2 separate URLs since random distribution of initial impressions is too high for it to be reliable Always rerouting post-click to split test pages Some ads will have their own dedicated LP that has won a split test against the control
I’m never launching the same ad twice with 2 separate URLs since random distribution of initial impressions is too high for it to be reliable Always rerouting post-click to split test pages Some ads will have their own dedicated LP that has won a split test against the control
Always split by geo due to cultural differences, CPA, language, control over spend, diversification etc.
Always split by geo due to cultural differences, CPA, language, control over spend, diversification etc.
1. Yes, it’s an inflated budget bid cap campaign with only proven winners 2. Yes, I always test using LC 3. No, they’re running simultaneously
1. Yes, it’s an inflated budget bid cap campaign with only proven winners 2. Yes, I always test using LC 3. No, they’re running simultaneously
Yes, I don’t see a big issue with it The only problem is you have less control over the test e.g. min spend and are also affecting the stability of your current top performers by editing the adset Would still recommend 1 adset per concept
Since there’s so much misinformation on this, I’m going to be doing an AMA on all things cost/bid caps, lowest cost, how they actually work, how to structure the campaigns etc. So if you have q’s drop them below :)
I recommend LC as your main camp bc it allows you to fuel a much higher vol of data to the cap The cap then acquires highly profitable customers based on immediate demand which then fuels LC further by informing it on these customers it may have otherwise missed (Feedback loop)
I recommend LC as your main camp bc it allows you to fuel a much higher vol of data to the cap The cap then acquires highly profitable customers based on immediate demand which then fuels LC further by informing it on these customers it may have otherwise missed (Feedback loop)
I’ve changed my mind Fuck Shopify
Guys who purport running inflated budget cost/bid cap camps seem to be completely oblivious to this and then blame FB “bugs” for doing exactly what they asked it The cap is a guide not a rule Don’t base your entire acc on this strat Use guardrails if you do Happy scaling 🥂
Guys who purport running inflated budget cost/bid cap camps seem to be completely oblivious to this and then blame FB “bugs” for doing exactly what they asked it The cap is a guide not a rule Don’t base your entire acc on this strat Use guardrails if you do Happy scaling 🥂
@raghyv Who’s this “dumb fuck” charging $4k for 1on1 coaching? Also surely you’re not the same “dumb fuck” claiming no mentorships on your page?
Yesterday: launched new ad -> spent entire campaign budget while in “preparing” Today: campaigns haven’t spent a penny Not sure how a trillion dollar company can fuck up so badly so often
Yesterday: launched new ad -> spent entire campaign budget while in “preparing” Today: campaigns haven’t spent a penny Not sure how a trillion dollar company can fuck up so badly so often
coming from a guy selling a triple whale rip is hilarious the jokes write themselves
coming from a guy selling a triple whale rip is hilarious the jokes write themselves
I love how I deselected all of these when launching the ad, but FB just says "fuck it" and applies them anyways
The ecom space has been PSYOP’d by ad agencies into believing creative volume is what scales It’s all about the offer. Offer. Offer. Offer. Live and breathe offer Ingrain it into ur subconscious Idgaf how good you think ur creatives are Shit offer = shit creatives Offer.
“Benefits sell not features” just isn’t true Take olive oil for example, consumers look for: Extra virgin Cold pressed Organic Made in Italy etc. They don’t give af about “makes your skin radiant” Features are just as important as benefits
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