Darryl Pen @onpointctrller

Bookkeeping & Controller Svcs for Ecom Brands | Founder @ On Point Controller onpointcontroller.com Los Angeles, CA Joined June 2022

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Darryl Pen @onpointctrller

4 months ago

Most eCom founders think they need: • Complex dashboards • Fancy financial models • Expensive CFOs But 90% of financial clarity comes from: • Fast & Accurate Books • Simple monthly reporting • Knowing your margins + cash flow Simple > Complex

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Darryl Pen @onpointctrller

4 months ago

my wife makes fun of me because i always show the D2D guys love when they knock on my door. Gotta respect the hustle.

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Darryl Pen @onpointctrller

4 months ago

When business is good its easy to neglect accounting, look at cash balances, and assume everything is OK. When the economy compresses and margins get tight - operators start looking into their P&L’s and slashing unnecessary expenses, maximizing cash flow, and fighting for every…

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Darryl Pen @onpointctrller

4 months ago

Most biz owners I’ve worked with operate based on gut feel and vanity metrics (revenue). They don’t actually care about their bookkeeping. It’s a necessary evil to get taxes done EOY. They start paying attention when cash balances get low or their EOY results deviate far from…

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Darryl Pen @onpointctrller

4 months ago

Your bookkeeping serves two purposes. One is to file taxes at the end of the year (cash basis). The other is to make operational decisions to grow the business (accrual basis). The former minimizes your tax liability. Its the set of books you send to your CPA EOY. The latter…

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Darryl Pen @onpointctrller

4 months ago

If your target net margin is 20% but you came in at 15% - do you actually look into why that happened? Or do you hope everything takes care of itself next month? While most brand owners celebrate revenue milestones - they don’t realize their margins just shrank by 5%. And this…

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Darryl Pen @onpointctrller

5 months ago

The impact of tariffs is forcing brand owners to dig deep into their financials and trim the fat. What was once a nice to have has become a necessity for survival.