Parallax @parallax_design
We help drinks businesses build brands people love. parallaxdesign.com.au Adelaide, Australia Joined August 2015-
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Join our senior designer and partner Kellie Campbell-Illingworth and clients Vintage Longbottom as they share their Wine & Design journeys at next week's She Creates event! - bit.ly/3kEZRlO #Adelaide #WineBranding #WineMarketing
Happy #InternationalMerlotDay! (Or is it? 🤔 )
There are two months left of 2021 😬 End the year right with our I'll Drink To That #Calendar. PDF available to download here - bit.ly/3t8Bsai #WineDays
Today we’re celebrating #GlobalChampagneDay with slice of d'Argental and a bottle of méthode traditionnelle. As Aussies we’ve long held a love affair with traditional method, but we’re also first to acknowledge the absolute madness to it. The years, the overheads, the manpower.
October! International Coffee Day and Pinotage Day have already passed, but #GlobalChampagneDay and #InternationalGinAndTonicDay are still to come! End the year right with our I'll Drink To That #Calendar. PDF available to download here - bit.ly/3hQ9hbq #WineDays
Pinot Whaa??? Pinotage! Specifically developed for the warm, dry and unforgiving South African climate; Pinotage is far more resilient than the notoriously temperamental Pinot Noir, yet retains a similar red fruit flavour profile. #InternationalPinotageDay #PinotageDay #WineDays
IRI research reveals #sustainability ‘mega trends’ and the 7 Rs of sustainability - bit.ly/3B1cIET #WineIndustry
Many thanks to @campaignbrief for the mention of our recent #AADCAwards2021! TBWA/Adelaide, Parallax and Heesom Casting the Big Winners of the 44th Annual AADC Awards - bit.ly/39MX7gk
RECENT WORK: GEMTREE OBSIDIAN @GemtreeWines' icon Shiraz takes its name from the volcanic gem stone, Obsidian. Drawing on the powerful properties of the stone, we did away with a traditional paper label, opting for a screen printed solution with black on black tones. #WineLabels
New global standards for influencers - bit.ly/2VXsb9W via @drinksasn #WineMarketing #InfluencerMarketing
It's September! This month we're celebrating #AustralianCraftGinDay, #InternationalCabernetDay, #InternationalGrenacheDay and Matt @remphrey's birthday! Keep up with all drinks days by downloading a PDF of our I'll Drink To That calendar here: bit.ly/3hPalxp
“When consumers place an order online, they want to make it worth their while. So, where they buy a case of wine in bricks and mortar stores, the same person may buy two cases of wine and a case of beer when ordering online.” - bit.ly/3nOTdM4 via @drinksasn #Ecommerce
WCA is delighted to introduce to the wine community the 2021 SA Wine Media Cadet, Adelaide designer Amanda Eve from @parallax_design. Keep an eye out for her blogs via @WineCapitals in coming months!
We're proud to be part of the Message on a Bottle exhibition on at The Hawke Centre @UniversitySA until 29 September - bit.ly/3keC905 #Adelaide #SAWine #WineLabels
It's September! This month we're celebrating #AustralianCraftGinDay, #InternationalCabernetDay, #InternationalGrenacheDay and Matt @remphrey's birthday! Keep up with all drinks days by downloading a PDF of our I'll Drink To That calendar here: bit.ly/3gIe5ky
RECENT WORK: JAMES KALLESKE WINES SHORT STORIES - The identity combines the internationally recognised place marker and a drop of wine. The range heroes illustrations that capture memories of James’ upbringing and winemaking coming-of-age. #WineMarketing #WinePackaging #WineLabel
It's September! This month we're celebrating #AustralianCraftGinDay, #InternationalCabernetDay, #InternationalGrenacheDay and Matt @remphrey's birthday! Keep up with all drinks days by downloading a PDF of our I'll Drink To That calendar here: bit.ly/3duAdNk
Cabernet is king, this we all know. But at a time where lighter, brighter, more delicate reds are enjoying some serious airtime locally, we’d love to know whether Cabernet is still on your table? YAY or NAY? And for the record, we’re a definite YAY! #InternationalCabernetDay
Thank you to everyone who joined our Digital Strategist, Erica Stacey, for our How To Build Great Brands Without The Big Spend webinar for @WineComAust last week. The recording is now available for members on the Wine Communicators website: bit.ly/3xToBuf #WineMarketing
When the Ramones penned the lyrics ‘Hey ho, let’s go’ many years ago, we’re fairly certain they weren’t paying homage to one of our favourite red varietals—the mighty Pinot Noir. #InternationalPinotNoirDay

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