plusDSgames @plusDSgames

plusDSgames is an indie game publisher in China. Looking for fun and great indie games to publish in China! We also offer mobile porting! [email protected] plusdsgames.com Xiamen, China Joined June 2022

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plusDSgames @plusDSgames

3 years ago

Genshin Impact has proven to be an especially popular source of content, with videos tagged GenshinEdit garnering 4.1 billion views in a year.

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plusDSgames @plusDSgames

3 years ago

The report shows that one-third of TikTok users search for more information about the game or character after seeing related videos shared by users.

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plusDSgames @plusDSgames

3 years ago

According to report statistics, TikTok users will watch more than three trillion game-related videos in 2022. Many game lovers use the GameEdit feature to share fan-edited content to increase publicity and awareness for their favorite characters and games.

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plusDSgames @plusDSgames

3 years ago

followed by simulation games with 1.5 billion downloads. Strategy games were the most successful in terms of consumer spending, with in-app spending reaching $399.2 million.

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plusDSgames @plusDSgames

3 years ago

At the same time, data proves that ultra-casual games are the most popular games in the Middle East and North Africa region, with 2.6 billion downloads, accounting for 31% of all downloads,

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plusDSgames @plusDSgames

3 years ago

According to the Data.ai report, the mobile sector in the Middle East and North Africa region will see overall growth in 2022, with app store spending increasing by 10.3% year-on-year to $3.1 billion.

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plusDSgames @plusDSgames

3 years ago

In fact, it's not just Anzu, the viewability of in-game ads rose to 85% compared to the average viewability of 78% across all formats in the data. In addition to the increase in visibility, watch time was also higher at 3.1 seconds, compared to an average of 2.9 seconds.

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plusDSgames @plusDSgames

3 years ago

From the information, among the 42 observed ad formats (including YouTube ads, Facebook ads, etc.), the average viewability score was 78%, but in many cases was below 50%. Anzu's in-game ad viewability is as high as 98%.

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plusDSgames @plusDSgames

3 years ago

A two-year study by Anzu in partnership with Lumen found that in-game advertising means higher visibility. The study gathered information through eye-tracking technology along with 25 other Anzu studies, 90 in-game advertising attention studies, and mandatory exposure tests.

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plusDSgames @plusDSgames

3 years ago

it may require Google to divest some of its services. This is not the first time Google has been fined. In South Korea, Google was fined more than $32 million for allegedly obstructing the local app store One Store.

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plusDSgames @plusDSgames

3 years ago

the European Commission has launched an investigation into related businesses to assess whether Google's behavior in the advertising technology industry chain violated EU competition rules. If it is concluded that Google's actions are illegal,

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plusDSgames @plusDSgames

3 years ago

Internet giant Google may be forced to sell some of its advertising business, according to a ruling by the European Commission. The European Commission has accused Google's ad tech service of violating rules for anti-competitive behavior,

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plusDSgames @plusDSgames

3 years ago

but deducts those taxes directly from payments. This means that in theory foreign companies will now be charged more to operate in Brazil. In response to this change, some companies, such as e-commerce giant Shein, relocated their operations in Brazil to avoid these taxes.

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plusDSgames @plusDSgames

3 years ago

companies will withhold taxes from in-app purchases and other income paid to foreign developers, effectively levying a 15-25% tax on app store spending. The new rule only affects developers outside of Brazil, where Apple no longer collects taxes on invoices,

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plusDSgames @plusDSgames

3 years ago

Apple's developer blog revealed changes in national and regional tax laws in many countries, which will have an impact on overseas manufacturers. For example, in Brazil, according to the taxation method changed by Brazil's new legislation,

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plusDSgames @plusDSgames

3 years ago

small manufacturers:in the past, large manufacturers could outnumber smaller competitors through quantitative advantages, and now they also need to compete for the game market by developing better games, and as a big company, change the previous Strategy will be more difficult.

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plusDSgames @plusDSgames

3 years ago

However, because the market is too saturated, privacy regulations and other regulations have also changed the advertising market, this line of ultra-casual games can no longer be used as well as it was a few years ago. But at the same time, this is also an opportunity for some

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plusDSgames @plusDSgames

3 years ago

According to the market response in recent years, lightweight ultra-casual games are not as effective as they were a few years ago. In the past, the formula for the success of ultra-casual games was simple: