Prasad Ramasubramanian @prassadrs

Handle communications @Verandalearning | Views expressed personal | Previously with @timesofindia timesofindia.indiatimes.com/toireporter/au… Chennai, India Joined April 2013

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RepTodayMag @RepTodayMag

3 days ago

The Meme Mandir: How Brands Turn Humor into PR bit.ly/RTFreshTake54 Memes are no longer fringe, they have become mainstream PR tools, notes Prasad Ramasubramanian in his #RTColumn #FreshTake.

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Filter First, Product Later: How Augmented Reality Filters Are Defining Campaigns bit.ly/RTFreshTake53 The product no longer leads, the experience does, notes Prasad Ramasubramanian in his weekly #RTColumn #FreshTake.

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RepTodayMag @RepTodayMag

2 weeks ago

Influencers in Uniform: Can Cops, Teachers, and Delivery Agents Be India’s New PR Faces? bit.ly/RTFreshTake52 The next wave of influencers don’t wear designer, they wear uniforms. Built-in trust, real stories & impact that sticks, notes @prassadrs in #RTColumn #FreshTake.

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3 weeks ago

Local Gods and Global Goals: When Religious Icons Meet Sustainable PR bit.ly/RTFreshTake51 When devotion meets sustainability, brands have a unique opportunity to honour tradition while nudging change, notes Prasad Ramasubramanian in #RTColumn #FreshTake.

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RepTodayMag @RepTodayMag

a month ago

The Great Indian Unboxing: How Packaging Became a PR Statement bit.ly/RTFreshTake50 In this new era, packaging isn’t the end of the product journey, it’s the beginning of brand storytelling, notes Prasad Ramasubramanian in #RTColumn #FreshTake.

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RepTodayMag @RepTodayMag

a month ago

Billboard to Billboard Challenge: The Rise of Competitive Outdoor PR in India bit.ly/RTFreshTake49 From roadside to retweets. India’s billboards are no longer wallpaper. They are clever, competitive & impossible to ignore, states Prasad Ramasubramanian. #RTColumn #FreshTake

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RepTodayMag @RepTodayMag

a month ago

From Dahi Handi to Drag Shows: How Indian Brands are Embracing Diverse Subcultures bit.ly/RTFreshTake48 From pyramids to platforms, Indian PR is shifting from tradition to bold self-expression, shares Prasad Ramasubramanian in his weekly #RTColumn #FreshTake.

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Prasad Ramasubramanian @prassadrs

2 months ago

41 years back #MalcolmMarshall had batted with one hand in a Test match against #England. #justsaying #OvalTest #ChrisWoakes

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2 months ago

Dabbawala X Dabba = Desi PR Gold bit.ly/RTFreshTake47 Dabbawalas aren’t influencers. They’re institutions. That’s why campaigns with them don’t feel like ads. It’s PR that connects without shouting, states Prasad Ramasubramanian in #RTColumn #FreshTake.

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RepTodayMag @RepTodayMag

2 months ago

Queue-tainment bit.ly/RTFreshTake46 Queues represent India in its most democratic form. They cut across class, region, gender & literacy. A message delivered here is not only seen, it is shared, discussed & remembered, states Prasad Ramasubramanian in #RTColumn #FreshTake.

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2 months ago

Gully PR: How Hip-Hop and Street Culture are Becoming Brand Vehicles bit.ly/RTFreshTake45 Brands don’t need to borrow cool, they need to build it. Prasad Ramasubramanian explores how Gully PR puts culture at the mic and brands in the spotlight. #RTColumn #FreshTake

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2 months ago

The Silent Influencer: How Micro-Nano Influencers are Winning Small Town India bit.ly/RTFreshTake44 As India digitises, brand influence shifts from polished metros to relatable voices across rural Bharat. Authenticity is the new reach, explains @prassadrs. #RTColumn #FreshTake

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3 months ago

Scent of a Brand: Is Smell-Based PR Possible in a Digital-First India? bit.ly/RTFreshTake43 Scent-based public relations may seem unusual, but it taps into memory, emotion & experience like nothing else, states Prasad Ramasubramanian in his weekly #RTColumn #FreshTake.

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3 months ago

PR for the Politically Unapologetic: Can Brands Afford to Take a Stand in India? bit.ly/RTFreshTake42 Taking a stand in India isn’t just bold, it demands honesty and consistency, writes Prasad Ramasubramanian in his weekly #RTColumn #FreshTake.

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Prasad Ramasubramanian @prassadrs

3 months ago

Today's best passage of play was the interaction between #SunilGavaskar and #Rishabhpant𓃵 after the latter reached his second ton at the #LeedsTest..#INDvsENG #ENGvIND

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Prasad Ramasubramanian @prassadrs

3 months ago

#Rishabpant each time he features in a Test March. #INDvsENG #EngvsInd #LeedsTest

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3 months ago

AI Babus and Digital Neta: How Government PR is Evolving in the AI Era bit.ly/RTFreshTake41 Government PR is no longer old-school. AI, chatbots & data are reshaping how India engages its citizens, writes Prasad Ramasubramanian in #RTColumn #FreshTake.

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3 months ago

Tattoo Marketing: Inked for Impact? bit.ly/RTFreshTake40 Temporary tattoo marketing bring a tactile, visual & viral edge most formats can’t match, notes Prasad Ramasubramanian in #RTColumn #FreshTake.

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Prasad Ramasubramanian @prassadrs

4 months ago

The biggest revelation in #ThugLife is the performance of #Trisha. The film may have a lot of flaws but she and #Abhirami shine through. #KamalHaasan, #STR are brilliant but the length and script do disservice to the movie. #ThugLifeReview

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4 months ago

Transit Tales: PR on the Move bit.ly/RTFreshTake39 Transit media in India isn’t just a trend, it’s a full-blown public relations strategy, writes Prasad Ramasubramanian in his #RTColumn #FreshTake today.