Protocol Theory ⬛️ @protocoltheory
Human insight, not hype 💡 Protocol Theory is the leading consumer research firm for Web3, AI & emerging tech—helping brands unlock trust, adoption, & growth 📈 protocoltheory.com Get in touch → Joined March 2019-
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The winner of the Stand With Crypto Australia Pitch Fest won’t just get recognition - they’ll also receive an incredible support package from some of the biggest names in Australian Web3: ✨ Work & mentoring sessions with @CoinbaseAU ⚙️ Blockchain development scoping and…
✈️ 🇸🇬 @protocoltheory is heading to Singapore for @token2049! Our Global Head of Thought Leadership & Innovation, @alistairrennieX, will be meeting industry leaders shaping the future of Web3 + finance. 📅 Oct 1–2, 2025 📍 Singapore 🎟 Code MEETME15 for discount…
🚀 Excited to be part of the @StandWCrypto_AU Pitch Fest! 🇦🇺 @protocoltheory ◼️ is proud to support the next generation of Aussie Web3 builders with strategic market research and consumer insight expertise as one of the prizes. Using our Evidence-Led Adoption™ approach, we’ll…
We’re proud to share that @protocoltheory will be a Silver Partner at the @AusCryptoCon 2025 🙌 As the world’s leading consumer insight and strategic research firm for #Web3 and #digitalassets, we set the standard for evidence-led clarity in an industry too often defined by…
We’re proud to share that @protocoltheory will be a Silver Partner at the @AusCryptoCon 2025 🙌 As the world’s leading consumer insight and strategic research firm for #Web3 and #digitalassets, we set the standard for evidence-led clarity in an industry too often defined by…
Crypto adoption doesn’t start with regulation. It starts with people. 📊 ProtocolPanel™ data from 5,876 across 14 countries: ▪️ Only 18% of considerers cite regulation ▪️ Rejectors point to trust (54%), volatility (35%), lack of understanding (31%) ▪️ Regulation explains just…
MetaMask just announced its own stablecoin, @MetaMask USD (mUSD). 📊 39% of U.S. crypto users have used MetaMask — the most of any wallet. But it ranks only 8th in trust. mUSD is both a huge opportunity and a reputational test. Full analysis → tinyurl.com/nhcpnuke
We’re heading to Quirks New York this week! 🎉 Catch us showcasing @ProtocolPanel™ : our fraud-safe, bot-free, human-verified research platform. Real insights. Real people. Zero BS. Let’s connect 👉 protocoltheory.com/articles/proto… #QuirksNY #MarketResearch #ProtocolPanel
BioCrypt planned to take its blockchain-powered, secure enclave tech into pharma 💊 But early research (fast + focused) showed: 🚫 Wrong market 🔍 Better fit in biotech 💸 Huge cost to execute So they didn’t build it. Early research = strategic clarity. 👉…
Fresh off closing the last day at @superai_conf 💡 📊 AI adoption in Singapore is maturing fast. ✅ 1 in 2 adults have used AI ✅ 83% of users engage weekly ✅ Top use case? Education (60%) ✅ Retention is high when value is instant ⚠️ Privacy (32%) + trust (28%) are still key…
What @Mantle_Official is building right now is bold, original, and consumer-first. We’re excited to see teams pushing the boundaries of what’s possible with truly onchain financial infrastructure—grounded in real user needs. 💡 Our Founder & CEO @jonathaninglisX shares a quick…
What @Mantle_Official is building right now is bold, original, and consumer-first. We’re excited to see teams pushing the boundaries of what’s possible with truly onchain financial infrastructure—grounded in real user needs. 💡 Our Founder & CEO @jonathaninglisX shares a quick…
AI doesn’t just need good models—it needs good judgement. In our latest piece, Protocol Theory’s Head of Thought Leadership, @alistairrennieX, dives deep into a concept that quietly underpins everything from model performance to product-market fit: ground truth. 📊 Based on new…
We’re thrilled to welcome @MarkMcElwain97 as Head of Audience Solutions at Protocol Theory◼️🚀 Mark joins us to lead the next chapter of ProtocolPanel™◼️—the world’s first human-verified research community purpose-built for early adopters and innovation consumers 🧠 With over…
We’re attending @superai_conf Singapore (June 18–19). ✈️🇸🇬 Bringing fresh data on how people are using AI—not just functionally, but personally. If you’re building consumer AI, let’s talk. 📅 Book a time: calendly.com/protocoltheory… #SuperAI #AIUX #ConsumerAI
🥳 Today, we’re proud to announce a new partnership between @protocoltheory and @cryptonews_aus—giving everyday crypto users in Australia the opportunity to share their experiences, shape the future of Web3, and get rewarded for their insights. Through this collaboration,…
Op-ed: Crypto keeps chasing “the next billion users.” But mass adoption won’t happen by default—it takes real understanding. Here’s what Web3 is missing. cryptonews.com/exclusives/opi…
And just like that, @token2049 is done—but we’re just getting started. Here’s a glimpse of the global data we brought with us (all from our proprietary research across 14 global markets worldwide, between Oct ‘24–Mar ‘25): ▪️ 37% of UAE adults already use crypto—more than SG,…
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