Product teams love to use "customer personas"
But "personas" have some big red flags 🚩🚩 that can cost you
1/ It all starts with "what problem are you trying to solve"
It doesn’t make it a great product / feature if you have
- invested lot of time in building it
- Your boss loves it
- engineering/design loved while doing it
If it doesn’t help you to “objectively” retain/acquire/convert customers; you should kill it.
Good product managers know when to build a feature;
but only (very few) great product managers know when to kill one.
#StartUp#productmanagement#marketing
Your product roadmap isn’t what you prepare at the
end/beginning of every quarter.
It is consistent learning throughout the year fr talking to your customers / engineering /
design / company strategy and using that to make new promises to customers.
#corporate#productmanager
For #productleaders & #Startupfounders.
#productmanagers Here's some feedback that u should look for
-Support tickets
-Win-loss analysis of ur customer facing team
-Usage pattern of the churned customers
-Outlier customer segments (paid not using, not paid actively using)
Metric instrumentation for Product managers.
Top 3 reasons why #product teams in #startups don't get best out of it.. And, how to make them right.
👉🏻 Not clear expectations
👉🏻 No clarity on definitions
👉🏻 Metric defined too vague or not controllable
Metric instrumentation for Product managers.
3 reasons why product teams don't get best out of it.. And, how to make them right.
-Not clear expectations
-Not enough clarity on definitions
-Metric defined too vague or not controllable
-No 1 observing or reporting regularly
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