MR. BEAST: His massive following enabled him to attract over 10,000 superfans to his burger restaurant opening. Is this a) an example of a whole new paradigm in the creator / influencer economy with implications for brand creation and CAC? b) a one-off anomaly that won't scale?
@tkawaja New paradigm. Obv not at this scale all the time or for all creators but as a new source of brand and business creation. For sure. Check out other recent successes from @MarkRober @realmarkvins @blogilates etc. We are at the tip of the iceberg.
@tarawlevy @tkawaja @realmarkvins @blogilates From what I’m seeing in the trenches and talking with other creators, in the next 2 years, this will def become a much more reported story.
@MarkRober @tarawlevy @tkawaja @blogilates I agree. Activating audiences beyond the confines of the known creator economy is gaining momentum. It’s also proving an emerging resource to do good in the world. See #teamseas #bravemission