Redux Payments @reduxpayments

When subscription leaders realize how much money they're losing to failed credit cards

Stripe isn’t broken It just…stops before the job is done Your customer’s credit card payment fails. After 4 retries and some reminders, Stripe Billing does something surprising: It stops. No more attempts. No escalation. No more recovered revenue. Most companies assume…

There's huge alpha in dialing in retention and lowering churn. If users stay longer + spend more, you can ramp up acquisition spend significantly One of the best ways to combat rising CACs is to be able to spend more because the backend is supported with strong retention

This is such an underrated nuance. Most companies try to push annual plans at signup But the customer hasn’t even seen value yet. it’s like proposing marriage on the first date (chill out a bit). The better time is asking a few times between months 2–10 by then they’ve gotten…

August was not what I expected At the beginning of each month, I sit at my desk with my notebook and coffee and put my month’s goals to paper Reflecting back now, we met big milestones - increased recovery across @reduxpayments portfolio, are now sitting at approx 20-30% lift…

exactly this. a 20% monthly churn rate means you're losing 93% of your customers in a year. meaning the entire business needs to be rebuilt each year. 10% churn rate means you're losing 70% of customers annually

jack friks @jackfriks

a month ago

exactly this. a 20% monthly churn rate means you're losing 93% of your customers in a year. meaning the entire business needs to be rebuilt each year. 10% churn rate means you're losing 70% of customers annually

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i'm creating a performance report for one of our @reduxpayments customers, and the graph looks insane lol

I talked to the guy who retained 1.4M subs at HBO Max last year his reminder was simple: most failed payments aren’t churn, they’re friction and if your “last warning” emails read like repo notices? you don’t get a card update, you get a block fix your flows fix your tone be…

so basically, stripe retries failed payments a few times and then stops. you can layer an ai recovery engine on top that keeps going. it retries smarter, improves over time and switches to backup cards in real time. you don’t have to chase customers. the system just turns…

hello world

Save this. Monthly to annual churn cheatsheet: 1% → 11% 3% → 31% 5% → 46% 7% → 58% 10% → 72% 15% → 86% 20% → 93% Over 5% monthly churn means losing ~half your subscribers yearly. Prioritize recovery and retention before pouring fuel on acquisition.

Heard this recently on an Acquired episode and it perfectly sums up AI today: “Make your beer taste better.” It comes from the early 1900s, when electricity had just been discovered. Some breweries saw it as a competitive edge and built their own power generators to scale…

Head of Growth: “We had 3,631 failed payments last month. $29 per subscription. So around $105K in failed revenue.” CEO: “WTF... What’s our average customer lifetime?” Head of Growth: “10 months.” CEO: “Then we’re not losing $105K. We’re losing $526K.” Head of Growth: “How?”…

In the last 30 days, a Stripe Billing customer recovered $7,418.61. On autopilot, by optimizing their failed payment recovery with Redux. Even better? Those recovered subs renewed. Driving an estimated $22,255.83 in LTV. All from one month. This is why I’m so excited about…

Most Stripe Billing failed payment recovery emails get ignored. The defaults are generic. Recovery suffers. Fix that and recover more revenue with 3 simple changes:

Insufficient funds =/= lost customer. It’s the most recoverable error in payments. Yet most teams just give up. Here’s the fix: Retry at 9AM local time when paychecks hit. NYC → 9AM EST London → 9AM GMT Sydney → 9AM AEST Recovery isn’t luck. It’s timing.

All the ways to recover more failed payments: 1) Smarter retry logic. Layer on top of Stripe or use an AI retry engine 2) Dunning emails + sms. Don't use generic emails. Use custom emails with empathy. Send at least 4, maybe 5. Mention the error they're getting, the last 4…

Fritz @fritz1707

2 months ago

All the ways to recover more failed payments: 1) Smarter retry logic. Layer on top of Stripe or use an AI retry engine 2) Dunning emails + sms. Don't use generic emails. Use custom emails with empathy. Send at least 4, maybe 5. Mention the error they're getting, the last 4…

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failed a duolingo payment just to see what would happen inbox, phone, in-app. the owl hunted me across every channel until i paid pretty sure it would’ve shown up at my door if it could that’s how you do payment recovery

Stripe missed $2,679,930.39 in failed payments for one B2C app we audited. And that was with everything “working as expected.” Here’s the usual playbook: Card fails → Stripe retries a few times → templated emails → retries stop → customer churns → nobody notices. That…