Romain S @romainapps
Building a portfolio of mobile apps. Sold an app for $23K. Try to reach $5K MRR 🟩🟨⬜️⬜️⬜️ $1.9K/$5K MRR Joined June 2024-
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August sales: $2.23K 🚀 Up 13% from last month!
A few weeks ago I was stuck at 100 subscriptions. Today I’ve reached 120, and MRR is growing alongside 🚀 Once a few apps start working, the snowball effect kicks in.
Just got my first 2 subscriptions since the full redesign of my couple app! Before, it was running on in-app purchases and averaged around $100/month. Now it’s subscription-based, excited to see where this goes! I’ll share updates along the way
Spent the last month giving new life to an old app. 5 years ago I built a simple couple game (55K downloads, $6.5K revenue, 1% conversion… not great). I abandoned it. After watching @adamlyttleapps ’s video on couple apps, I realized I might’ve underestimated its potential.…
A/B testing is a cheat code. One small paywall design change (took 1–2h) → doubled my subscription conversions. Never underestimate simple experiments.
My goals for this week: • Launch my new app 🚀 • Run an A/B test between my current paywall and the one from @adamlyttleapps
After being stuck at 100 subscriptions, growth is picking up again 🚀 Closing in on 110! I’m also wrapping up a new app that could open up another stream of subscriptions. Can’t wait to see the results!
For now, I’m not fully convinced by GPT-5 for coding. I still prefer using Claude 4.5 in Cursor. What about you ?
10 hours of non-stop work today. Needless to say, I won’t have the energy to work on my new app tonight. Balancing a full-time job and indie dev isn’t always easy.
Here’s my ASO process: – I jot down every app idea I get – Use Astro to pick the best ones (high pop, low comp) & select keywords – Title format: Keyword1 Keyword2 – AppName – Beautiful icon + screenshots to boost conversions – Maximize in-app reviews during the launch boost
Here’s my ASO process: – I jot down every app idea I get – Use Astro to pick the best ones (high pop, low comp) & select keywords – Title format: Keyword1 Keyword2 – AppName – Beautiful icon + screenshots to boost conversions – Maximize in-app reviews during the launch boost
My apps have stabilized at around 100 active subscriptions, even though I haven’t updated them in over 1.5 months. Great source of passive income.
That’s why A/B testing your paywall is important.
Now, on RevenueCat, we can see the revenue generated over the day!
Love when a user switches from a weekly to a yearly subscription. That’s the best kind of validation for the app.
Confession: I planned to build a new app. Watched one episode of Better Call Saul… Two weeks later: no app, but I’m a legal drama expert. Just a few episodes left, then I swear I’m back
My best app converts 16% of users to trial, and I have two others with similar rates. But some of my apps are only hitting 2–3%… that’s a massive revenue loss. Curious: what’s your trial conversion rate, especially for your identifier-style apps?
Just hit $2,092 MRR across all my apps ! My latest app launch gave it a nice bump thanks to the boost. Now that the boost ended a few days ago, it's likely to dip a bit. Still super motivating to see the effect a good launch can have.
Time to build a new app again! Estimated dev time: 1 week. I’ve got 5–6 ideas lined up, but I can only build one at a time. And after each launch, I usually take a short break, building apps on top of a day job is intense!
The Boost on my new app did its job: ➡️ ~€700 MRR ➡️ 25 subscriptions (10% trial → paid conversion) Now the real test begins. Boost is over… let’s see if the app can stand on its own
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