Rushabh | Building Mela @rushjosh_
Forever Curious | Building @melacreators melacreators.com Mumbai, India Joined July 2010-
Tweets2K
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Followers243
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Following372
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Likes4K
More people doesn’t mean better work. (It just means more Zoom calls.)
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Festive reels are India’s crypto. Everyone’s investing. Few are profiting.
Building a startup very much feels like the movie Groundhog day
We can’t choke a target this easy. Wtf is happening #INDvsPAK
My friends hate me now because my conversations are just about mela
My friends hate me now because my conversations are just about mela
this was worthwhile to watch.
Brands in September: “We’ll plan early this year.” Brands in October: 30 days to Diwali panic hiring begins.
A majority of my X feed needs to read this
idea → prototype → launch → repeat → burnout
✨trauma but entrepreneurial✨
Said it before will say it again. 1k impressions that convert > 1 million impressions that get scrolled past. But that being said content like this builds culture that attracts and retains talent. Content that is cool makes people want to work with you, it builds a culture
Said it before will say it again. 1k impressions that convert > 1 million impressions that get scrolled past. But that being said content like this builds culture that attracts and retains talent. Content that is cool makes people want to work with you, it builds a culture
Jugaad isn’t a system. It’s just stress with better branding.
Festive campaigns in India run on 3 things: Chai. Panic. Freelancers.
If content is a supply chain, brands deserve a calm control room. That’s what we’re building with Mela.
FYI: AI lowers the floor. Taste still sets the ceiling.
PDFs and random Drive links aren’t portfolios. :)
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