Sitting here thinking about how many UX people focus on "delighting the user." I don't think users sit there & think, "that was delightful!" People just want to book the flight, pay their bill, buy the shoes, etc. Maybe we need less delight & more getting to the point.
What does "delight the user" actually mean? Next time someone says that maybe ask them: "what would that look like?" "can you say more, without using the word 'delight'" Just brainstorming here ⚡️ 🧠
@sarahdoody @Spellacy Agreed. They aim for delight and skip right over basic usability and accessibility.
@sarahdoody I am delighted when I get to the end of a task without any obstacles preventing me or missteps delaying me.
@sarahdoody Reality is delight comes after a product matures. It isn’t a necessary trait or feature in products. But I am always pushing this thinking in 2nd-3rd year product roadmaps.
@sarahdoody Good designers know that delighting the customer means solving problems or removing friction in a way that allows customers to accomplish their goal quickly. I don’t think this is controversial.
@sarahdoody I often use the phrase, "they're happy after using our tool, but probably don't know why." This is my North Star.
@sarahdoody “Delightful” is a convenient way to prioritize the frivolous rather than the fundamental