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Really interesting. Feels like the intersection of how you’d traditionally launch a new artist (have them open for another one) while leveraging scale of social (all of a sudden everyone who attends GUTS tour is also posting about Chappell)
@sbstryker tweeting this at before 6 am god you're so gay
@sbstryker More like her doing @NPR tiny desk! That’s how I discovered her and have been obsessed ever since
@sbstryker What happened in early January when there’s a first noticeable rise though?