Simran Cashyap @scashyap
VP Product @EchoboxHQ. Dad. Investor. @LBS @imperialcollege uk.linkedin.com/in/simrancashy… London Joined February 2011-
Tweets886
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Per-subscriber personalisation accounts for the interests of each subscriber individually, similar to what @netflix and @Spotify offer. @scashyap ow.ly/VF4U50Ut7IF
Because different e-mail solutions may exclude subscribers when sending to a mailing list, comparing open and click rates directly is not always accurate. ow.ly/6XgT50TuzNz @scashyap
Unbelievable if it turns out to be true...
On average, @facebook pages posting photo posts saw an increase in impressions of around 114%, while engagement increased by around 100%. @scashyap ow.ly/9bco50SnY8g
Publishers surveyed by @EchoboxHQ believe video-first social media platforms like TikTok (52%) and YouTube (47%) will be more important to them this year than last. ow.ly/qBCo50QYoy4 @scashyap
💖💖💖
Brits discuss cake 3 times more than salad theconversation.com/tea-weather-an…
Reading 10 books, puts you in the top 18% 📖 today.yougov.com/entertainment/…
Tab Zero is way more impressive than Inbox Zero
Annual planning tip: Don't let flashy AI derail your roadmap. AI is a tool, not a magic fix. Look beyond buzzwords; focus on solving user problems. Rushing to implement 'AI' doesn't guarantee success. Prioritize solutions that truly benefit your users in 2024.
“With newsletters, you own the audience.” Newsletters will become increasingly important says, @scashyap
✈️ We're officially at the #ONA23. Simran Cashyap, our VP of Product, will be giving a talk on the changing landscape of social media and how publishers can master online traffic 💻 Learn more at ona23.journalists.org We can't wait to see you!
Bad for whom? evilaicartoons.com/archive/threat…
To replace programmers with AI, clients will need to accurately describe what they want. We’re safe. #softwareengineering #programming
We’re rapidly entering the age of TL;DW: “too long, didn’t write.” @tomfishburne marketoonist.com/2023/03/ai-wri…
In a time of flux, new publisher survey aims to shine a light on the year ahead whatsnewinpublishing.com/in-a-time-of-f… AI-powered publishing tech company @EchoboxHQ is running its third annual Publishing Trends survey #publishing
So with the Netflix Standard plan - you can watch in HD? 📺

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