Scott East @scottaeast
Helping marketers transform their results data into action and insights. CEO/Co-Founder @MSIGHTS. All things #MarTech. Author of The #CuttlefishMarketer. linkedin.scotteast.com Charlotte, NC Joined April 2008-
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Latest blog post on msights.com. My favorite takeaway: "Data alone won’t give you the information you need. And neither will a MarTech purchase." We include a link to download a free guide on data implementation.
Latest blog post on msights.com. My favorite takeaway: "Data alone won’t give you the information you need. And neither will a MarTech purchase." We include a link to download a free guide on data implementation.
Congrats to all the women listed in the Top 50 Women Leaders in SaaS of 2019 by The Software Report. We are proud of our own Christina Woods for being recognized. It is inspiring to have such a great leader on our team! #womenintech
Happy National Field Hockey Day! USA Field Hockey would like to thank all of the players, parents, coaches, club admins, umpires and fans for being a part of the field hockey family. All the best to you on this special day! #NFHDay2019🏑 go.teamusa.org/2lGkSRC
Excited to be at the ANA Data & Measurement Conference this week. It's great to be among my people, fellow data nerds. If you're here at the conference, let's connect. #anametrics #martech #MSIGHTS
We're so excited at @msights to win a MarTech Breakthrough Award for "Best Marketing Campaign Management Solution." Our focus is transforming data into insights so marketers can improve campaign performance and drive ROI. Here's the press release: ow.ly/eMfG50vxnbg
Watching @rogerfederer in another @Wimbledon finals and am stunned as a marketer that @UniqloUSA has nothing on its homepage promoting their partnership. You can’t even buy the outfit (except the shorts). The announcer even called out his cool puffy vest/jacket.
Enjoyed connecting with MarTech Series (@MarTechSeries) to talk about my accidental journey in MarTech back in 2003, my book The Cuttlefish Marketer (Book), and a few predictions looking ahead in technology. Let me know what you think. #MarTech #MSIGHTS ow.ly/6va550uu1uQ
I'm definitely surprised Origami Logic exited to Intuit. MSIGHTS is staying focused as we have the past 16+ years on helping marketers better leverage their data to drive high-impact decisions. #MarTech ow.ly/y1o350urNM7
Extremely excited that @msights is a finalist in ClickZ.com's 2019 Marketing Technology Awards under the category "Best use of Marketing Technology." I'm most proud that it's for our work supporting an amazing client, @SAP. clickz.com/marketing-tech…
Take the lead at building better communications that will foster trust and empower working relationships. Latest Blog: ow.ly/uhbC30nayz9 #CuttlefishMarketer #MarTech #MarketingTechnology #MarketingAnalytics #MSIGHTS
Thanks @MarTechSeries for picking up my blog post on why it's important for marketers to take control of THEIR data. Check it out: ow.ly/W01z30nsnOY @msights#MarTech #CuttlefishMarketer #MarketingAnalytics
If you’re not communicating clearly with your outside partners, then neither side can work effectively. Latest Blog: ow.ly/3lEa30naywl #CuttlefishMarketer #MarTech #MarketingTechnology #MarketingAnalytics #MSIGHTS
Without trust and clear communication, how can outside agencies become seamless parts of your organic function? Latest Blog: ow.ly/UZCU30nayv2 #CuttlefishMarketer #MarTech #MarketingTechnology #MarketingAnalytics #MSIGHTS
Starting the New Year Right - Why It's Important To Take Control Of Your Data In Today's Marketing from @scottaeast alisterpaine.com/2019/01/02/why…
Don’t outsource your leadership and thinking — but be sure to communicate clearly from a position of active involvement. Latest Blog: ow.ly/Hsn230nayua #CuttlefishMarketer #MarTech #MarketingTechnology #MarketingAnalytics #MSIGHTS
Wrapping up 2018 ... Reviewed ... Renewed ... Refocused. Bring on 2019...
You’ll be more agile if you’re already in position to reach out to partners with the right skill sets. Latest Blog: ow.ly/zpLB30mPqLs #CuttlefishMarketer #MarTech #MarketingTechnology #MarketingAnalytics #MSIGHTS
Your clarity and skill are what sort through all the outside agencies—and pulls together the right pieces for your big picture. Latest Blog: ow.ly/PCI230mPqKZ #CuttlefishMarketer #MarTech #MarketingTechnology #MarketingAnalytics #MSIGHTS
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